White label

White label is the model where the entire ticket sales experience—site, checkout, emails, and tickets—operates with the organizer's visual identity and domain. The buyer does not leave this environment, which increases trust and brand coherence. This architecture facilitates data ownership, message personalization, and detailed measurement with proprietary tags and pixels. Unlike a marketplace, the audience grows within the producer's asset and is not diluted in external catalogs. It requires customizable components, branding compliance, and DNS/SSL configurations to ensure visual and technical continuity.