Domain/Subdomain

A custom domain allows publishing the ticketing system at a personalized address, whether it's a root domain or subdomain (e.g., tickets.yourevent.com). It is configured with DNS (CNAME/A), SSL certificate, and clean redirection rules. Choosing a subdomain makes it easy to isolate analytics, cookies, and permissions, without breaking the navigation of the main site. Additionally, it improves trust and reduces abandonment by maintaining the brand and checkout within the same ecosystem. For SEO, it favors entity signals and campaign control; for data, it enables first-party tracking and centralized consent. The decision between domain vs. subdomain depends on architecture, teams, and goals.