Custom Domain

Own domain is the URL under the control of the organizer where the event is published and sold with its brand and design. Using it in the checkout builds trust, improves SEO (authority and brand signals), allows first-party cookies and accurate campaign measurement. Compared to marketplaces, it concentrates traffic and audience growth on its own asset. Technically, it requires active DNS and SSL certificate, and usually operates as a dedicated subdomain (e.g., tickets.yourevent.com) with clean redirects. The consistent end-to-end experience enhances conversion and facilitates retargeting without relying on third-party domains.