Introduction

Outdoor cinema is a unique way to enjoy films in an open and relaxed environment. This experience can be particularly appealing to couples and groups of friends looking for a fun and entertaining night outdoors. Outdoor cinemas typically offer a variety of movies, from classics to recent releases, and may include services such as on-site food and beverage sales. The planning and organization of an outdoor cinema require detailed attention to factors such as weather, sound, and visibility, to ensure that viewers have an optimal experience.

PROBLEM

Reservation by vehicle versus by person

Some functions are sold per car; others charge per seat. Generic platforms do not support both models together.

Logistics of plots and distancing

You need to assign plots according to the size of the car or groups sitting in deck chairs while maintaining safety aisles. Additionally, it is crucial to organize seating at specific tables for events, which facilitates guest arrangement and enhances the event experience.

Connectivity issues

In clearings or parking lots the 4G signal drops and your validators cannot check tickets online.

Under-invoiced snacks and merchandise

You sell popcorn combos, but the public pays cash at the window and reconciliation is slow.

Unpredictable weather

Sudden rain forces rescheduling and quick refunds without losing reputation.

Lack of recurrent engagement

Each season you start from scratch with the audience, losing loyalty and data from previous years.

Additionally, it is important to use colors and labels for different sections in the event design, such as concerts, to facilitate the understanding of the seating map and the organization of guests.

SOLUTION – Management System

Fanz solves the equation of open sky + premium experience.

1. Interactive map of numbered seats

   

   • Create zones by vehicle size or deck chair sector.

   • Satellite view or vector scheme for easy selection.
     
     
     

2. Dual pricing model

   

   • Per car (includes up to X people) or per seat; configure both in the same function.
     
     
     

3. Snack upsell

   

   • The customer adds a combo online and receives a QR "Snack Pass"; the bar scans and deducts stock.

   • Reduce lines and increase average ticket by 18%.
     
     
     

4. Weather management and rescheduling

   

   • “Reschedule” button sends push and email with new dates + option for partial or full refund. All in one click.
     
     
     

5. Season membership program

   

   • Subscription for 5 functions; saved in Google Wallet with automatic reminders.

   • Importance of offering a comprehensive and automated service that covers diverse customer needs, improving satisfaction and loyalty.
     
     
     

6. Real-time notifications

   

   • Alerts the organizer when there are 10 VIP plots left; triggers an announcement on social networks for the last push.
     
     
     

7. Consumption dashboard

   

   • Real-time sales of popcorn, drinks, and merchandise; plan exact stock.
     
     
     

8. Mercado Pago + AFIP integration

   

   • Immediate payment and automatic invoicing in the cloud.

Planning and Organization

Planning and organizing an outdoor cinema are crucial to its success. This includes selecting the right venue, installing a high-quality sound and projection system, and managing tickets and product sales on site. It is important to consider the demand and competition in the market as well as the needs and preferences of potential customers. Creating a seating map and assigning appropriate prices are also important aspects to consider. Additionally, promoting the event through social media, marketing, and advertising can help attract a wider audience.

Viewer Experience

The viewer experience is fundamental in an outdoor cinema. Organizers must ensure that seating is comfortable and that visibility and sound are optimal. Offering food and beverages can also enhance the viewer's experience. Creating a relaxed and welcoming atmosphere, with elements like background music or themed decorations, can help viewers feel comfortable and enjoy the movie. Customer service and managing complaints or issues are also important to ensure a positive experience.

Marketing and Promotion

Marketing and promotion are key to attracting an audience to an outdoor cinema. Organizers can use tools like social media, email, and online advertising to promote the event and attract customers. Creating a newsletter or Facebook page can help keep customers informed about upcoming events and special offers. Collaborating with local businesses or brands can help promote the event and offer exclusive discounts or benefits to customers. Collecting data and tracking the effectiveness of marketing strategies can also help improve event promotion in the future.

SUCCESS STORY – Cinema Cinema2

Cinema2 doubled its ticket sales during the summer and reduced queues at the ticket window from 25 min to 6 min thanks to the implementation of personalized strategies that increased the value of their offer. In addition, they ensured that the name of each event was clear and visible both to buyers and in credit card statements.

CTA

Want to group plot sales, snacks, and rescheduling in one place?

The proposal of Fanz includes effective strategies for event management, ensuring a smooth and successful experience.

Request your 15-minute demo and launch your open-air season stress-free, with a clear strategy to maximize your benefits.