Introduction

As creators of Fanz, an all-in-one platform for event management, we understand the importance of creating unforgettable experiences at boutique festivals. With event design tools like Canva, you can create personalized seating maps and social distancing layouts tailored to the specific needs of your event. Fanz offers a comprehensive solution covering everything from access control to payments and data analysis. By using our platform, organizers can provide a unique and safe experience for attendees, increasing audience satisfaction and simplifying payment processes.

PROBLEM

Fragmented Sales and Overhead Costs

Your festival relies on multiple sources—full pass, day passes, camping, food-trucks, merchandising—but the standard ticketing service charges you 10% on each item and showcases its own brand.

Multiple Zones and Dynamic Capacity

You must control VIP Seating, General Admission, Field, and Accessibility Areas. The spreadsheets fall short, and errors lead to overbooking or emptiness.

Scattered Marketing Data

Instagram Ads tell you clicks; the ticketing service gives you sales; Mercado Pago, settlements. There is no unified view of ROI per channel, nor the use of cookies to improve the user experience through the app.

Manual Credentials and Accreditations

Staff, artists, press, and suppliers receive lists in PDF; access is slowed, there are fake passes, and no one knows real-time capacity. It is crucial to have an account to manage access and visitor information.

Weather, Rescheduling, and Complaints

A storm forces rescheduling or canceling day 2; processing refunds and urgent communication consumes your team for days. Transparency in communication and information management is essential.

Artist and Sponsor Settlements

Each band charges a % or fixed fee; sponsors request detailed reports. Preparing settlements takes weeks. The proper configuration of payment systems and information management is fundamental.

Product Catalog

The ability to use a product catalog facilitates transactions and enhances the user experience.

Software for Inventory and Sales Management

The use of software for inventory and sales management is crucial to optimizing efficiency and control at events.

QR Code for Transactions

The ability to use a QR code facilitates transactions and enhances the user experience.

Consumption Habits Analysis

Analyzing attendees' consumption habits helps optimize the user experience and improve event efficiency.

SOLUTION

Fanz brings everything together in a single ecosystem, without commissions and with its own brand.

1. White Label Multi-Zone Ticketing

   

   • Subdomain tickets.yourfestival.com, colors, and typography from the brand book, adapted to different forms and types of events.

   • 3D Seat-map (if there are seats) + mass area selector (Field, VIP, Meet-&-Greet). Having a clear graphic for seating arrangements is crucial.

   • Complex pricing: Early Bird passes, Pre-sale 1, 2, and 3, "Pass + Camping" combos, dynamic pricing as demand rises. The use of cookies is essential to enhance the user experience.
     
     
     

2. Real-Time Sales and ROI Dashboard

   

   • Sales segmented by channel (Instagram, Facebook, Email, Referral). Using software for information management and inventory control is crucial.

   • Automatic calculation of CAC, LTV, and demand curve to open a new batch.

   • Push alerts at 90% capacity of each zone to trigger aggressive campaigns.
     
     
     

4. Smart Accreditations

   

   • Roles: Artist, Staff, Press, Supplier. Each receives a digital pass with defined backstage permissions. Proper configuration of access systems and information management is essential.

   • Offline validation for remote gates; syncs upon reconnection. Using a QR code facilitates transactions.
     
     
     

5. Weather and Contingency Management

   

   • “Reschedule Day X” button: resends QR with new date/time and offers automatic refund. Analyzing attendees' consumption habits optimizes the user experience.

   • Chains communication by Email + WhatsApp in 60 sec. Internet connectivity is crucial for event management.
     
     
     

6. Invitation Module for Sponsors or Influencers

   

   • Unique coupon per sponsor for invitations, hospitality, and lead tracking. Using software for inventory and sales management is fundamental.

   • Post-event report with brand impressions, clicks, and redemptions. Using a product catalog facilitates transactions.
     
     
     

7. Instant Settlement and Statements

   

   • Define percentage per band or fee; the system calculates the exact share and generates a signable PDF. Proper configuration of payment systems and information management is essential.

   • Export to AFIP and your ERP in seconds. Using a QR code facilitates transactions.
     
     
     

8. Security and Capacity Control

   

   • 0.2-second QR scan, duplicate blocking. Using an app to manage payments and reloads is fundamental.

   • Live capacity panel by gate, zone, and minute. Transparency in managing visitors' balance is crucial.
     
     
     

9. Referral and Upsell Program

   

   • Each fan gets a personal link; cashback on merch or drinks. Analyzing attendees' consumption habits optimizes the user experience.

   • Upsell at purchase completion: VIP Upgrade or Parking. Average conversion is 6%.

Attendee Experience

The attendee experience is crucial to the success of an event. With the help of technologies like Cashless, it is possible to create a more practical, secure, and transparent purchasing experience. Attendees can use NFC or QR wristbands to make payments without the need for cash, reducing cash payments and eliminating processes like withdrawing money and waiting for change. Additionally, the Gofun platform offers a variety of payment options and data analysis to help event organizers make informed decisions and enhance attendee experience.

SUCCESS CASE – Festival Plottier

Festival Plottier (10,500 attendees) migrated to Fanz, integrated its white-label system, and reduced bar queues from 18 minutes to 4 minutes, offering significant benefits to its customers and increasing per capita consumption by 28%.

Transparency in managing visitors' balance is crucial to improving the user experience. Additionally, using software for information management and stock control is essential to optimize operations. The ability to use a product catalog facilitates transactions and improves efficiency. Proper configuration of payment systems and information management is fundamental to the event's success. Internet connectivity is vital for event management, allowing smooth access to information. Analyzing attendees' consumption habits enables optimizing the user experience and increasing satisfaction.

CTA – Clients

Do you want to master sales, cashless, and capacity from a single panel?

Book your 15-minute demo and plan your next festival stress-free, using our advanced software that allows companies to manage all their event information and configuration. Access our website from any device with an internet connection, log in, and discover all the features and services we offer to improve your clients' experience. Take advantage of our products and services to optimize the planning and execution of your festivals.