Introduction

Measuring the results of a public relations campaign is crucial to assess its effectiveness and impact on the target audience. In the digital era, having effective tools and strategies to measure the success of campaigns is fundamental. Planning and analyzing results allow for communication adjustments and achieving the desired objectives, thus ensuring the success of any event. A well-measured and analyzed campaign not only improves the audience experience but also optimizes resources and maximizes benefits.

PROBLEM

Fragmented Sales by PR

Each public relations person sells through their Excel list; you end up with duplicates and little traceability.

Counterfeit Tickets

Resending screenshots causes gatecrashers; you lose revenue and overload venue capacity. Additionally, the lack of proper accreditations facilitates ticket forgery.

Risky Cash Payments

PRs handle cash and transfers; reconciliation and fraud risks increase. Implementing cards as a payment method can reduce these risks and facilitate money management.

Lack of Data-Driven Marketing

You don't know who attended, which DJ attracts more audience, or where buyers come from.

Disorganized Bar Closure

Onsite sales of consumption without control; losses due to cash register discrepancies.

Last-Minute Changes

The venue changes time or conditions, and you urgently need to notify 10,000 dispersed buyers.

SOLUTION

Fanz organizes and enhances your party with its own brand.

1. White-Label Ticketing

   

   • Custom domain, producer's logo, and party colors. The custom domain and website allow for a personalized and professional experience, ideal for parties and events.

   • Immediate purchase email with unique QR.
     
     
     

2. Unique Links by PR

   

   • Each promoter has a tracked URL; you see sales, conversions, and automatic cashback. This service allows detailed tracking of public relations campaigns.

   • Live ranking to encourage healthy competition.
     
     
     

3. Ultra-Fast QR Validation

   

   • 0.2 seconds per scan, duplicates detection of any kind, dark mode for nightclub reading. The QR validation methods ensure quick and safe access.

   • Live capacity counter, alert at 95% of legal capacity.
     
     
     

4. Consumption

   

   • Queue reduction and increased spending per person.
     
     
     

5. Push Notifications and Segmented Mailing

   

   • Door time announcement + maps 24 hours before.

   • “Updated line-up” alert if there's a DJ change.
     
     
     

6. Marketing Dashboard

   

   • Sales origin: PR, Instagram Ads, Google, word-of-mouth, and advertising. This software allows marketing professionals to analyze detailed statistics.

   • ROI per channel and real acquisition cost, providing valuable information for the company. The dashboard functions allow practical evaluation of campaign performance.
     
     
     

7. Bar Cash Register Closure

   

   • Consumption, recharge, and refund reports; PDF for accountant.
     
     
     

8. Refunds

   

   • Maintains income and reduces illegal resale.

Planning

Planning is the first step to the success of a public relations campaign. Without clearly defined and measurable objectives, you cannot evaluate or improve business communications and goals. Once you know what you want to achieve, a public relations strategy can be prepared to reach those goals. Planning includes defining the target audience, creating a clear and concise message, and selecting the most suitable communication channels to reach the target audience. This strategic approach ensures that each step is aligned with the desired outcomes, increasing the chances of success.

User Experience

User experience is fundamental in any public relations campaign. The platform must be easy to use and offer a secure and transparent shopping experience. Users must be able to access the information they need quickly and easily, and the platform should offer a variety of payment options to satisfy the needs of all users. Additionally, customer service and technical support must be efficient, answering user questions and problems promptly. A positive user experience not only enhances satisfaction but also fosters loyalty and positive word-of-mouth.

Security and Logistics

Security and logistics are fundamental aspects of any public relations campaign. The platform must ensure payment security and user information protection. Logistics are also crucial, as they include ticket sales management, event organization, and the coordination of necessary services to guarantee the campaign's success. Security and logistics must be planned and executed efficiently to avoid errors and ensure the target audience's satisfaction. Proper management of these aspects ensures that the event runs smoothly, providing a memorable experience for all attendees.

SUCCESS CASE – PREVIEW.mp4 Party in Los Cardales

PREVIEW.mp4 Party (1,200 people) increased its average ticket by 21% and improved the services offered to customers after implementing Fanz's QR and wallet. Additionally, it eliminated gatecrashers and evaluated engagement levels.

CTA

Ready to fill up your next party and control every dollar?

Request your 15-minute demo and launch your night ticketing today. In just one of our demos, you'll see how you can optimize your events and measure all relevant parameters.