What is the best ticketing platform in 2025? Definitive guide for organizers who want to sell more

If you are reading this, you are probably in one of these situations:

• You need a ticket sales platform right now and don't know which one to choose

• You are using a ticketing service but feel it is limiting you

• You want to truly understand what makes a platform professional (and not just the most well-known)

• You wonder why some events sell twice as much with the same marketing budget

The truth is simple: choosing the best ticketing platform is no longer just about finding where to "upload your event". It is deciding how much control you want to have, how professional your brand will look, and whether you will build an asset (your database) or just rent someone else's audience.

In this guide you will find:

• The 8 technical criteria that separate amateur platforms from professional ones

• Payment models explained clearly (and why some benefit you more)

• White label vs marketplace: what really changes

• Concrete cases of what to look at before hiring

• Complete FAQ with the questions every organizer has

Let's get to the concrete.

Best ticketing platform: what it really means (spoiler: it's not the most famous)

When you search for "best ticketing platform" on Google, what you really need to know is:

Which one will help me sell more tickets?
It's not just about having a link. It's about conversion, checkout speed, ensuring the purchase process doesn't scare anyone away.

Who gives me control over the data?
The buyers' database is the most valuable asset you have. If the ticketing service keeps that info and only "loans" you limited access, you're building someone else's business.

Is my brand at the forefront or does the platform overshadow me?
When someone buys a ticket, do they feel like they are buying your event or that they are on "the ticketing website where your event is one among thousands"?

Is the payment system local or will it complicate things?
In Argentina, if you don't integrate Mercado Pago well, you're losing conversion. Buyers expect familiar methods, not weird workarounds.

The best ticketing platform in 2025 meets this:

Concrete example:
A concert organizer in CABA tried two platforms with the same event on different dates. With the traditional platform, they sold 450 tickets. With Fanz (white label, optimized checkout, remarketing AI), they sold 680 with the same ad budget. The difference: 51% more conversion.

Payment: how models work (and why everything changes)

This is where many organizers get confused. Not all payment systems work the same, and it directly impacts your wallet and cash flow.

Direct integration with Mercado Pago: the Argentine standard

In Argentina, Mercado Pago is non-negotiable. It's what people know, trust, and have configured on their phones.

A modern payment platform:

• Connects directly with Mercado Pago

• Shows all options (credit, debit, wallet, installments)

• The money goes from Mercado Pago to your account, not to the ticketing service's account first

Why this is key:

• Immediate liquidity: You don't wait 30 days for "the platform to settle"

• Total transparency: You see exactly what comes in, what goes out, what commission was deducted

• Fewer intermediaries: Less hands touching your money = fewer problems

Payment models: the old vs. the modern

Traditional model (the one that complicates your life):

1. The buyer pays

2. The ticketing service holds that money

3. You wait weeks

4. They deduct commissions (sometimes you didn't know the exact amounts)

5. They "settle" when they decide

Modern model (the one that gives you control):

1. The buyer pays

2. Mercado Pago processes

3. Credited directly to your account according to their commercial times (7-10 days)

4. The ticketing service charges its transparent service fee, but does not retain your money

Structure of the service charge: the fine print that matters

Look, all models charge. The important thing is how and how much you end up with net.

Typically you find:

• Percentage commission on the ticket value (3% to 15%)

• Fixed charge per ticket sold

• Processing charge by the payment method

• Service charge that the buyer sees (or does not)

Key fact: A platform that says "we only charge 5%" but then adds 3.5% from Mercado Pago + $200 fixed per ticket, can end up being more expensive than one that says "10% all-inclusive".

Always ask this question: "If I sell a ticket for $10,000, how much net remains in my account?"

That's the only figure that matters.

Events: white label vs. marketplace (the decision that defines your brand)

This is one of the most important and most ignored points when choosing a sales platform.

Traditional marketplace: the "all in the same bag" model

How it works:

• All events coexist on the same site

• The strong brand is "the famous ticketing service"

• Your event is at: ticketingservice.com/your-event-long-name-123

• The design is generic, the same for everyone

• The platform cross-promotes: "Similar events", "You might also be interested in"

Advantages:

• Sometimes you get some "organic traffic" from the marketplace (although it is usually minimal and not very qualified)

Disadvantages:

• Your brand doesn't exist, it's all the brand of the ticketing platform

• Your audience sees offers from the competition while buying

• The design is generic, zero differentiation

• The database is usually "shared" or with limited access

• You can't control the complete experience

Real example:
Imagine you organize a premium electronic music festival. Your audience comes to buy and sees banners of an entrepreneur fair and a children's soccer tournament. It ruins the whole experience.

White label ticketing: your event, your brand, your control

How it works:

• Site under your domain: yourevent.com or tickets.yourbrand.com

• 100% personalized design with your identity

• The purchase process reflects your branding from beginning to end

• The buyers feel they are on your site, not a generic ticketing service

• Your customer base is yours, not the platform's

Real advantages:

• You build brand every time someone buys

• Professionalism: it shows it's not "the neighbor's event"

• Total control of the experience

• Direct retargeting: your pixel, your data, your audience

• Scalability: when you grow, you don't have to migrate everything

In Fanz, for example:

Each organizer has their own event microsite. The checkout, the emails, everything follows the visual line of the event. People don't even know there is a platform behind; for them, they bought directly on your website.

Honest question:
Are you building your brand or are you building the brand of the ticketing service?

Sales: the 8 technical criteria you can't ignore

Beyond the flashy marketing, a professional sales platform must meet these things for sure:

1. Stable architecture (it shouldn't crash when you're selling the most)

The problem:
You announce the sale, thousands of people enter at the same time, and the website crashes. You lose credibility and money.

What to look for:

• Does the platform have a history of crashes?

• Do they use scalable cloud infrastructure?

• What happens when there are 5,000 users buying at the same time?

Real case:
A large techno event in Rosario had to pause the presale because the platform collapsed. When they went back online 3 hours later, the FOMO was lost. They sold 40% less than projected.

2. Fast checkout and mobile-first

Hard fact:
More than 70% of ticket purchases happen from mobile phones. If your checkout isn't optimized for mobile, you're losing 7 out of every 10 potential sales.

What it must have:

• Loading in less than 2 seconds

• Forms with auto-complete

• Everything visible without zooming in

• Large buttons, easy to touch

• Minimal steps (ideally, checkout on a single page)

Benchmark:
For each additional second of loading, you lose ~7% of conversion. A checkout that takes 5 seconds may be losing 35% of sales solely due to speed.

3. Real-time metrics (don't guess, know)

A modern platform must show in real-time:

• How many tickets you've sold in the last hours

• Which types of tickets sell the most

• Which channels are bringing the converting traffic

• Attendance projection

• Alerts when a section is sold out

Why it matters:
With real-time data, you can adjust campaigns while they are running. If you see Instagram converting at twice the rate of Facebook, you move the budget. If a sector is filling quickly, you announce it on social media to create urgency.

Without real-time data, you're going blind.

4. Integration with your ecosystem (Google, Facebook, Mailchimp, etc.)

Your event platform doesn't operate in isolation. It has to integrate with:

• Facebook Pixel: for remarketing and conversion tracking

• Google Analytics: to understand the complete funnel

• Mailchimp / SendGrid: for email marketing

• Your CRM: if you have one

Red flag:
If the platform is a "black box" without integrations, you'll have to do everything manually. That doesn't scale.

5. Management of complex events without going crazy

Not all events are "one date, one price, done". Sometimes you need:

• Multiple dates and times

• Different sectors (seating, field, VIP)

• Escalating prices (early bird, regular, last minute)

• Discount codes with complex rules

• Combined tickets (e.g., "3-day pass" includes X, Y, Z)

The best platform lets you configure this without needing a developer every time.

6. AI and automation (it works for real)

Today there are AI tools that already work (it's not just hype):

Cart recovery with AI:
Between 60% and 80% of people who start a purchase abandon it. An intelligent system:

• Detects who abandoned

• Sends an automatically personalized email

• Recovers between 10% and 20% of those lost sales

Email marketing with AI:
Segments your base, personalizes messages, optimizes sending times. Sends automatic reminders before the event without you touching anything.

In Fanz: These two functionalities are already active.

7. Total control of your database

This is non-negotiable:

• You must be able to export all data at any time

• The info can't be "mixed" with other organizers

• You must be able to segment, filter, and use that data outside the platform

Why:
The buyers' base is your most valuable asset. It's your community, your future, your independence. If a platform "loans" it to you but doesn't let you take it out, you're a prisoner.

8. Responsive support (when you need it)

No matter how good the platform is, you'll need help at some point. On the day of the event, at 11 PM, something may fail.

What to look for:

• Do they have live chat or just "send an email and wait 48 hours"?

• Does the support understand events or are they just technical?

• Is there clear documentation to solve things yourself?

Tip: Before hiring, send them a test inquiry. Check how quickly they respond and how helpful the response is.

Service charge: understanding the fine print (without surprises)

The famous "service charge" generates more confusion than anything else. Let's organize it.

What is the service charge really?

The service charge is what the platform charges for:

• Providing the technology

• Processing the payment

• Managing the tickets

• Providing support

• Maintaining the infrastructure

The three most common structures:

1. Percentage + fixed per ticket + payment processing

Example:

• 8% commission

• $150 per ticket

• 3.5% from Mercado Pago

Ticket of $5,000:

• Commission: $400

• Fixed: $150

• MP: $175

• Total deductions: $725 (14.5%)

2. Unique "all-inclusive" percentage

Example:

• 12% total (already includes EVERYTHING)

Ticket of $5,000:

• Total deductions: $600 (12%)

Although the percentage seems higher, you end up paying less because everything is included.

3. Monthly subscription + reduced percentage

Example:

• $50,000/month

• 4% per sale

This is convenient if you sell a lot of volume. If you sell less than 100 tickets/month, it doesn't make sense.

Who pays the service charge?

Here are three models:

1. The organizer pays (the price the buyer sees is net)

2. The buyer pays (added at checkout as "service charge")

3. It is divided (part organizer, part buyer)

Impact on conversion:

When the service charge appears surprisingly at the end of the checkout, conversion decreases. It's the famous "drip pricing" that frustrates users.

Best practice:
If the charge is paid by the buyer, show it from the beginning. "Ticket: $5,000 + service charge: $600 = Total: $5,600".

Transparency converts better than surprises.

Major decisions: white label and real autonomy

Choosing between a traditional platform and a white-label platform is not just an aesthetic issue. It's deciding what level of control you want to have.

What is really "white label"?

It means that the entire experience carries your identity:

• The domain is yours: tickets.yourevent.com

• The colors, logos, fonts are yours

• Confirmation emails have your branding

• The checkout looks like it's designed by you

• The ticketing service's brand never appears

Why does it matter?

1. You build your brand, not someone else's

Every sale is an opportunity to reinforce your identity. If everything says "Ticketing XYZ" but your logo is small on the side, you're promoting the platform, not your project.

2. Perceived professionalism

When someone enters yourevent.com and sees a curated experience, they think: "This is serious". If they enter ticketingmassive.com/event-14523, they think: "This is just one among thousands".

3. Effective retargeting and remarketing

With your own domain, you install your Facebook pixel, your Google tag. The data goes to your accounts. You can do direct remarketing.

In a marketplace, the pixel is the platform's. They have the data, not you.

4. Scalability without painful migrations

If you start with a white label, when you grow, you just add events. Your audience is already accustomed to your domain.

If you start in a marketplace and then want to migrate, you have to:

• Change all published links

• Redirect traffic

• Lose accumulated SEO

• Confuse your audience

Real case: Centro Cultural Armoza

They organized 30 events a month. They used a traditional marketplace.

Issues they had:

• Buyers saw ads for competitor events

• They couldn't do direct email marketing (the base was "the platform's")

• The generic checkout didn't convey the festival vibe

• Zero control over the experience

They migrated to Fanz (white label):

• Own domain: tickets.festivalname.com

• Custom design that fits their identity

• 100% of the database is theirs

• Email marketing with AI for automatic reminders

Result:
First event post-migration: +35% in sales with the same budget. Why? Better checkout conversion + direct remarketing for abandoned carts.

It's a platform, but also a strategic decision

Choosing a ticketing service is a decision that impacts your business more than it seems.

It's a reality: Not all platforms are equal.
It's a difference: Between those that provide tools and those that limit you.
It's a question: Do you want control or convenience?

The 3 philosophies of platforms:

1. "We are the center, you are just another client"

Typical of big marketplaces. The strong brand is theirs, you are just another number in their management system.

2. "We are a tool, you are the protagonist"

The white label platforms. They give you the technology, but you lead the way. It's a tech provider relationship, not a business owner relationship.

3. "We are your partners, we grow together"

Some modern platforms go beyond: not only do they provide tech, but they also help with strategy, best practices, training.

Fanz positions itself at point 2-3: It gives you the technology (white label, direct payment, AI, modern panel), but also helps with onboarding, conversion tips, and proactive support.

The right question is not "which is the cheapest?"

It's: "Which will help me earn more?"

Because a platform that charges 3% less but converts 20% worse, costs you more.

Quickly: checklist for choosing without making mistakes

If you've read this far, you probably have a clearer picture. Now, practically, use this checklist before deciding:

Definitive checklist:

If a platform does NOT meet at least 7 of these 10 points, keep looking.

In real-time: why data changes everything

One of the most brutal differences between old and modern platforms is what you see in real-time.

What should you be able to see right now?

• Sales of the day, hour by hour

• Best-selling ticket types

• Channels that are converting (Facebook, Instagram, Google, email)

• Checkout conversion rate (how many enter vs. how many buy)

• Attendance projection based on current trend

• Automatic alerts when something important happens

What is it useful for?

Case 1: Adjust campaigns live

It's 6 PM on Monday. You launched ads on Instagram and Facebook.

You look at the panel in real-time:

• Instagram: 450 clicks, 18 sales (conversion 4%)

• Facebook: 380 clicks, 6 sales (conversion 1.5%)

Immediate decision: You pause Facebook, double the budget on Instagram.

Without real-time data: You wait a week, look at the report, you've already spent $50,000 wrongly.

Case 2: Generate urgency when full

You sold 85% of general tickets in 48 hours. The panel alerts you in real-time.

Action: You post on social media: "LAST 45 GENERAL TICKETS - They sell out today".

Result: The remaining 45 tickets sell in 3 hours due to FOMO (fear of missing out).

Without real-time data: You find out two days later that they sold out. You lost momentum.

The 5 real-time metrics that matter most:

1. Sales per hour (to detect if a campaign is working)

2. Checkout abandonment rate (if high, there's a technical or UX issue)

3. Traffic source (to optimize budget)

4. Average purchase time (if very long, there's friction)

5. Best-selling sectors (to adjust capacities if necessary)

In Fanz: All this is on the main panel, updated every few seconds.

From your event: total personalization of the purchase process

When we talk about "your" experience as an organizer, the level of personalization defines the difference between feeling like you're using an own tool vs. renting a generic space.

What can you really customize?

Level 1: Basic visual

• Logo

• Brand colors

• Event header image

• Typography

Level 2: Structure and content

• Event description (with rich text formatting)

• Custom sections (lineup, venue map, FAQs)

• Buttons with your copy

• Footer with your social and legal links

Level 3: Advanced checkout

• Custom fields (e.g., "Where did you hear about us?", "T-shirt size")

• Messages specific to ticket type

• Your own terms and conditions

• Purchase flow adapted to your strategy

Level 4: Communications

• Confirmation emails with your design

• Automated personalized reminders

• Remarketing sequences with your tone

• Branded post-event surveys

Why does it matter so much?

Real case: Independent theater in Buenos Aires

Before: They used a traditional marketplace. The confirmation email was generic, with the ticketing service's logo larger than the theater's.

Problem: People didn't feel connected to the theater, only to "the ticketing service where I bought".

After: They migrated to white label. Every email, every screen, every detail reflected the theater's identity.

Result: Ticket sales for later shows increased by 40% (because people felt part of "the theater community", not just occasional buyers).

Personalization of your checkout: where conversion is played out

The purchase process must feel like your site, not like an embedded iframe from elsewhere.

Key elements:

• Speed: Loads in less than 2 seconds

• Clarity: Visible and logical steps

• Trust: SSL certificate, security badges, recognized payment methods

• Minimal friction: Only ask what's strictly necessary

• Visual feedback: The user always knows what step they're on

Data:

• Single-page checkouts convert 35% better than multi-step ones

• Each additional non-essential field reduces conversion by ~5%

• Showing the total cost (with charges) from the start increases conversion vs. surprises at the end

From an old platform to a modern one: what really changes

If you've been using a traditional ticketing service and are considering migrating, these are the concrete differences you'll notice:

Before vs. After

Migration is not as complex as it seems

Common fears (that shouldn't stop you):

• "I will lose my database"

• Reality: If your current platform allows you to export (and it should, by law), you take everything with you.

• "It will be a technical mess"

• Reality: Fanz (and other good platforms) have onboarding processes that guide you step by step. In minutes, you have your first event set up.

• "My usual buyers will get confused"

• Reality: If you communicate well ("Now you buy directly on our site"), the transition is smooth. And the better experience convinces them.

When does it make sense to migrate?

Signs that it's time to change:

• They're holding onto your money until after the event

• You don't have real access to your database

• The service charge is opaque (you don't know how much you actually net)

• The checkout crashes at key moments

• You can't personalize anything about the experience

• The panel is slow and metrics are not real-time

• You don't have remarketing or automated email tools

• Your brand is overshadowed by the ticketing service's brand

If you have 3 or more of these issues, it's definitely time to evaluate options.

In minutes: from idea to event selling

A promise made by many platforms and few fulfill: "Create your event in minutes".

Is it real? Depends on the platform.

In Fanz, for example, the flow is like this:

• Minute 1-2: Registration
  Email, password, done. You enter the panel.

• Minute 3-5: Basic event configuration
  Name, date, time, location, brief description, header image.

• Minute 6-8: Ticket types
  Create your categories (General, VIP, Early Bird), set prices and quotas.

• Minute 9-10: Visual personalization
  Logo, colors, automatic design adjustments.

• Minute 11: Review and publish
  The system verifies everything is OK, you press "Publish" and you're already selling.

Total: 11 minutes from the idea to a live event receiving sales.

What makes this process quick?

• Smart default values (you don't have to configure every detail)

• Wizards that guide you step by step

• Automatic validations (you can't publish if something critical is missing)

• Pre-designed templates (if you don't want to customize much, you choose one and done)

• Preconfigured payment integration (connect Mercado Pago with one click)

Cases where you need more time

Obviously, complex events require additional configuration:

• 3-day festival with multiple stages: 30-45 minutes

• Theater play with 20 performances on different dates: 20-30 minutes

• Conference with workshops, sections, early birds, and VIPs: 40-60 minutes

But in all cases, the tool doesn't stop you: the time is spent defining your strategy, not fighting with the interface.

Access control: from checkout to event day

Selling the tickets is only half the work. On the day of the event, you need an access control system that is fast, reliable, and professional.

What should a good control system have?

1. Offline validation

If the venue WiFi fails (and it will fail), the validation app must work anyway. Control cannot depend on constant connection.

2. Unique QR per ticket

Each ticket generates an unrepeatable QR code. Control validates against the database and marks as "already entered" to prevent duplicates.

3. Buyer's info visible

Upon scanning, the door staff sees:

• Buyer's name

• Ticket type

• Assigned sector

• If they have entered before (re-entry vs. attempted fraud)

4. Real-time occupancy control

The system shows:

• How many people have entered

• How many are still missing

• Current occupancy %

• Alerts if approaching capacity limit

5. Management of gate issues

Because they always happen:

• Lost ticket: Search by name/email, resend instantly

• Cell phone dead: Validate with ID if name matches purchase

• Duplication claims: Validation log to see who tried using the same ticket

Real case: Polenta - Electronic Party (1,500 people)

Event: Warehouse, 3 stages, 12 hours of music.

Previous system: Manual validation with Excel spreadsheet and flashlight to view printed tickets.

Problems:

• 40-minute queue in the first 30 minutes of the event

• Duplicated tickets (someone printed the same ticket 5 times and sold copies)

• No real occupancy control (they didn't know how many people were inside)

Migration to QR system with app:

• Queue reduced to a 5-minute average

• Zero duplicated tickets (QR was invalidated after first scan)

• Real-time occupancy control from the panel

• Staff could detect fraud attempts instantly

Result: Professional experience, guaranteed security, relaxed organizers.

Sector and zone control

In events with multiple areas (seating, field, VIP, backstage), control must validate permissions.

Example:

• General Admission: access only to the field

• VIP Ticket: access to field + VIP area

• All Access Pass: total access

The app marks with colors or icons what permissions each ticket has. Door staff sees it instantly without having to memorize rules.

The 30 questions every organizer asks

General

1. What is the best ticketing platform for events in Argentina in 2025?

The best ticketing platform depends on your specific needs, but it must meet: integration with Mercado Pago, white label with own domain, 100% organizer-owned database, real-time panel, functional remarketing AI, and direct payment without fund retention. Fanz.com.ar meets all these criteria and specializes exclusively in ticket sales.

2. What is the difference between a traditional ticketing service and a white label?

A traditional ticketing service is a marketplace where your event coexists with thousands of others under the platform's brand. A white label allows you to sell under your own domain, with your design and identity, without displaying the platform's brand. In white label, you build your brand, not a third party's.

3. How much does a ticket sales platform cost?

Models vary: some charge a percentage per sale (3-15%) + fixed per ticket + payment processing. Others use an all-inclusive model (8-12% total). Some have a monthly subscription + reduced percentage. It's important to calculate how much net you have per ticket sold, not just look at the advertised percentage.

4. Can I use my own domain to sell tickets?

Yes, white label platforms like Fanz allow you to configure your own domain (e.g., tickets.yourevent.com). This reinforces your brand, improves credibility, and allows you to install your own remarketing pixels. Technical setup is usually simple (a DNS record) and the platform automatically generates the SSL certificate.

5. What happens to my buyers' data?

In a good platform, the database is 100% yours. You can export it anytime in standard formats (CSV, Excel). This allows you to do direct email marketing, remarketing, analysis, and build community. If a platform retains the data or limits access, you're building someone else's asset.

Payments and commissions

6. What is the service charge and who pays it?

The service charge is what the platform charges for providing technology, processing, and management. The organizer can pay it (the price the buyer sees is net), the buyer can pay it (added at the end as "additional charge"), or it can be split between both. The key is transparency: communicate the total cost from the start.

7. How does the integration with Mercado Pago work?

A direct integration connects your Mercado Pago account with the ticketing platform. Buyers pay with their usual methods (credit card, debit, wallet), and the funds are credited directly to your account according to Mercado Pago's commercial terms (usually 7-10 business days), without the ticketing service's intermediation.

8. How long does it take for the money from sales to reach me?

Depends on the model. In traditional platforms, they can retain funds for 15-30 days or more. In direct payment systems like Fanz, funds go from the processor (Mercado Pago) to your account within the processor's normal commercial times (7-10 days), without additional retention by the platform.

9. Can I change ticket prices after publishing?

Yes, modern platforms allow you to adjust prices, add ticket types, and modify settings after publishing. This is useful for implementing dynamic pricing strategies or responding to logistical changes. Buyers who have already paid maintain their original price.

10. How do discount codes work?

You can create codes with specific rules: percentage discount or fixed amount, applicable to certain ticket types, with total or per-user usage limit, with expiration date. Advanced systems allow non-stackable codes, single-use, or exclusive for specific groups.

Technical functionalities

11. What is remarketing AI and how does it help sell more?

Remarketing AI automatically detects users who started purchasing without completing it (abandoned carts) and triggers personalized communication sequences to recover those sales. It can increase conversion by 10-20%. In Fanz, this functionality is already active and works automatically without manual setup.

12. Does the system work on mobile? How many people buy from mobile?

More than 70% of ticket purchases occur from smartphones. A professional platform must be optimized for mobile: responsive design, fast-loading checkout, forms with auto-completion, large and easy-to-touch buttons. If the mobile experience is bad, you lose 7 out of every 10 potential sales.

13. Can I see sales in real-time?

Yes, modern platforms show dashboards updated every few seconds with: sales of the day, best-selling ticket types, traffic source channels, attendance projection, and automatic alerts. This allows adjusting marketing campaigns while running and making informed decisions quickly.

14. How does automatic email marketing work?

The system sends automated communications based on buyer behavior: immediate post-purchase confirmation, one week prior event reminder, access information days before, final reminder on event day, and post-event survey. The AI optimizes sending times and personalizes content to maximize opens.

15. What if the system crashes during an important launch?

Platforms with scalable cloud architecture are designed to withstand thousands of concurrent users without degradation. Fanz, for example, uses distributed infrastructure that automatically scales during demand peaks. It's critical to verify a platform's stability history before trusting it with your launch.

Event management

16. Can I manage events with multiple dates and times?

Yes, professional platforms allow configuring recurring events (e.g., theater play with daily performances for a month), multi-day festivals with complex programming, workshops that repeat at different times and venues. The system should allow consolidated management without having to recreate settings for each instance.

17. How do I handle sectors, zones, and seating numbering?

Advanced systems allow configuring sectors (seating, field, VIP), assigning capacities by zone, and enabling seating numbering with visual selection. Occupancy control by sector ensures compliance with capacities. Some events require only general capacity without assigned seats; the platform should support both models.

18. Can I make certain ticket types available only at specific times?

Yes, through tiered pricing. For example: Early Bird available until 30/11, Regular from 1/12 to 20/12, Last Minute from 21/12 until the event. You can also configure tickets that appear only when another type is sold out (e.g., "VIP Plus" available only if normal VIPs are sold out).

19. How do courtesies and press tickets work?

You can generate $0 cost tickets for press, sponsors, or staff. These tickets are issued through 100% discount codes or manual generation from the admin panel. The system accounts for them separately in reports to distinguish sold tickets from courtesies. Each courtesy has its own QR validable as normal.

20. Can I export reports and attendee lists?

Yes, you should be able to export: full list of buyers with contact data, sales breakdown by ticket type and date, financial reports with incomes and deductions, real attendance (who validated entry on event day). Typical formats are CSV and Excel, importable into any external system.

Brand and personalization

21. How customizable is the sales site design?

In white label platforms: you can change logo, colors, fonts, content structure, add custom sections, personalize buttons and copy. The most advanced ones allow custom CSS for technical teams. The level of customization ranges from "basic visual configuration" to "total front-end code control".

22. Do confirmation emails carry my brand or the ticketing service's?

In white label, emails carry your complete branding: your logo, your colors, your footer with social media links. The sender can be your domain (e.g., hello@yourevent.com). In traditional platforms, emails often have the ticketing service's brand prominently and your logo secondary or absent.

23. Can I integrate my Facebook Pixel and Google Analytics?

Yes, you should be able to install your own pixels and tracking tags. This is critical for remarketing and measuring campaign ROI. In traditional marketplaces, the pixel is the platform's, not yours. In white label with own domain, you install your own codes and all data goes to your accounts.

24. What if I want to add specific information in the checkout?

Flexible platforms allow custom fields: segmentation questions ("Where did you hear about us?"), logistics information needed ("T-shirt size", "Dietary preference"), additional billing data. You can make fields mandatory or optional as needed. Data is exported along with the purchase order.

Event day

25. How does ticket validation at the door work?

A mobile app (iOS/Android) is used to scan each ticket's QR. The app shows buyer name, ticket type, assigned sector, and validates against the database. Marks each ticket as "entered" to prevent duplicates. Works offline for cases of lack of connectivity. Provides real-time attendance reports.

26. What if someone lost their digital ticket?

From the validation app or admin panel, search for the purchase by buyer's name or email, validate identity (matching ID), and resend the ticket or allow entry manually. The system must have a log of all these actions for audit and fraud prevention.

27. Can I control attendance in real-time during the event?

Yes, the panel shows how many people have entered, how many are still missing, current occupancy percentage, and automatic alerts when nearing capacity limit. In events with sectors, shows breakdown by zone. This is critical for meeting safety regulations and managing entry flows efficiently.

28. Does it work for free events?

Yes, although they are no-cost tickets, you need a management system to: control capacity, send reminders (free events have higher no-show rates), validate access on event day, collect attendee data (database for future events). Some platforms still charge a management fee; others have specific plans for free events.

Migration and support

29. How difficult is it to migrate from another ticketing service?

Depends on how much data you have. Typical process: export your buyer database from the previous platform (if allowed), import to the new platform, configure your events with your branding and own domain. Platforms like Fanz offer assisted onboarding. Time varies from 1 day (simple case) to 2 weeks (large operation with many historical events).

30. What kind of technical support do I receive?

Varies by platform. Minimum should be: extensive knowledge base/documentation, support email with 24hr response. Better: live chat during business hours, emergency phone support. Premium: dedicated account manager, personalized onboarding, strategic consultancy. Explicitly ask what's included in your plan before signing up.

Conclusion: The decision is yours, but the data is clear

We've reached the end of this guide. If you've read this far, you already have more information about ticketing platforms than 90% of organizers.

What we've learned:

1. Not all ticketing services are equal. The difference between a traditional and a modern platform can be +30% in conversion with the same traffic.

2. White label isn't just aesthetics. It's control, it's autonomy, it's building your asset (the database) instead of someone else's asset.

3. Direct payment changes everything. It's not the same to wait 30 days for "settlement" as receiving the funds in the processor's normal commercial times.

4. AI already works. Cart recovery, automatic email marketing, smart remarketing: it's not the future, it's now. And it can give you +15% in sales without manual effort.

5. Real-time data is power. Power to adjust campaigns, power to react quickly, power to make informed decisions instead of guessing.

Which is the best ticketing service then?

The one that gives you control.

Control of your brand.
Control of your database.
Control of your money.
Control of the complete experience.

Fanz is specifically designed to give that control to professional organizers who don't want to depend on generic marketplaces.

Is it for you?

If you organize events seriously (whether for 50 people or 5,000), if you care about the quality of the experience, if you want to build a brand instead of renting space, and if you need professional tools without unnecessary complexity: yes, it's for you.

Next steps:

1. Evaluate your current situation: Does your current ticketing service meet the checklist from this guide?

2. Calculate the real cost: How much net do you get per ticket? How much are you losing in conversion?

3. Try before committing: Most modern platforms let you create a free test event.

4. Migrate if it makes sense: If you have 3+ red flags with your current platform, it's time to change.

The technology exists.
The tools are available.
The decision is yours.

Will you keep building the brand of a massive ticketing service, or will you build your own?