Introduction

In this guide, you will see, with screenshots and without skipping anything, how to go from a blank page to an event ready to sell tickets. We will upload the photo, select the category, set the location, define if there are numbered seats, ask or not for an ID from the buyer, display the agenda and FAQs, create tickets with their prices, and, if you want, generate hundreds of functions in two clicks. You will also learn how to invite your team and connect your networks. Once finished, your event will be published under your own white-label domain, ready to charge with Mercado Pago. In addition, our platform offers advantages like the absence of commissions for organizers and simplicity in event management.

If you also want to have the configuration with your own white-label website, check this other document.

Step 1 — Basic event data

Click on Create event and you will see a screen with three fields.

In the first field, upload the main photo: think of it as the poster on the door, rectangular and clear. In the second, write the name, for example “Play The Tempest”. In the third, describe in one sentence what it is about. If you want it to sound better, touch “Improve with AI”, and the platform will suggest a text with emojis and nice format.

Step 2 — Select the category

You create the categories once and they remain saved. They help to organize your panel and for the audience to filter on your website’s calendar. Display the list and tap the corresponding one (Theater, Music, Expo, etc.)

This is how it looks to your client in the calendar:

And this is how you see it in the panel, where you can filter by that same category:

Step 3 — Location and timezone

Fanz works with reusable locations. If you always use the same theater or cinema, you build it once and then just choose it. Write the address; Google Maps will suggest options, tap the correct one, and you’ll see the map. If your room is numbered, check “Use 3D plan” and select the map you already created in the Constructor.

The location form asks for an internal name (for you only), the real address, and, if you like, a different external name to show the public.

Finally, if you use a numbered location (which you must first create in the Constructor), you will have to check that option and select the correct plan.

After creating the location, you will be able to select it for all your events with a click

If you want to set the location to “secret” mode until the day you can announce it, you can do so with this button:

Step 4 — Single date or multiple functions

To configure the dates, it’s important to choose the event's timezone, which by default will be the location's, and then set the indicated date

Dates can be configured for any type of event, whether single or with multiple functions.

If there are many functions, you can add them manually:

or use the multiple functions generator

this same will be enabled in the next step to finish generating all the functions. It is often used when the same event repeats on multiple days of the week at different times to generate hundreds of functions in 2 clicks.

this is how the function generation form looks:

then you can finish adjusting the generated functions on the calendar

Step 5 — Settlements

If you need to split the money collection with partners or artists, first create the rule in Settings > Settlements.

then you can assign that configuration to all the events you want

and then, within the events, you will be able to view it and adjust in real-time

Step 6 — Contact and online presence

Complete a support email, your site, and the event's social networks. Everything will be shown to the public so they can write to you or visit your page. If you have questions about the event, feel free to contact us.

This is how it looks on the event page:

Step 7 — Event media

Paste a YouTube link if you want a trailer and upload up to five extra photos. Drag them into the box or choose them from your PC and wait for them to finish uploading. You can also send a confirmation email with the link to the trailer and additional photos.

Use horizontal images 1920×1080 to make them appear sharp on any screen.

Step 8 — Advanced monetization options

You have three switches.

• Service charge included: the price already shows the fee, so no one is surprised at checkout and the charge is facilitated through various options like cash, transfers, and cards.

• Referral program: activates links that give cashback to those who bring friends.

• Members only: blocks purchase from those who do not have a VIP pass or discount. Choose the ones you need and proceed. [image]

Step 9 — Buyer information

Mark if you want to request email, first name, last name, ID, or phone.

It's crucial to verify the buyer’s identity for events requiring ID.

If the event requires data per ticket (useful in marathons or seats with names), activate “Request information per ticket”.

Step 10 — Optional questions (RSVP)

If you need something extra, touch “Add question”, write the phrase, and mark if mandatory. You can ask about allergies, t-shirt size, company, or whatever you want.

Step 11 — Extra sections on the event page

With “Add section” you can add a detailed Agenda, an FAQ block, or any HTML section for sponsors.

Example of agenda at the Buenos Aires Economic Forum at MALBA:

Example of agenda on the Enigmax website:

Example of FAQs on the Enigmax website:

Step 12 — Create your tickets

After configuring all major aspects of the event, you will be able to set up the tickets, their quantity, description, price, and service charge.

Additionally, you can configure the visibility of the ticket on the event page, at the box office, and set a maximum and minimum limit.

Step 13 — Assign your team and permissions

You have a shortcut to add team members responsible for the event through the platform. If not yet in your list, first add them in the Team section.

Step 14 — Payment methods and security

Our platform offers integration with MercadoPago and Stripe, allowing buyers to purchase tickets securely and reliably. Through MercadoPago, payments are accepted with credit and debit cards, account balance, MercadoCredit, and more, covering a wide variety of options for attendees. Stripe, in turn, extends this flexibility to another 47 countries, allowing payments with all available methods in each of the 50 supported countries.

Our platform uses advanced security technology to protect buyers' information and ensure transactions are secure. Payment data is encrypted and handled with the highest security standards, providing peace of mind to both organizers and attendees.

Event organizers can set up their own payment methods and set the corresponding charges. In addition, we offer the option of installment payments through Mercado Pago, facilitating ticket purchases for buyers and potentially increasing ticket sales. This flexibility in payment methods is a great advantage to attract a wider and more diverse audience.

Step 15 — Event promotion

Once the event is created, it is crucial to promote it to attract attendees. Our platform offers promotion tools that help organizers reach a broader audience and maximize ticket sales.

We offer a referral system that organically increases sales, encouraging all your ticket buyers to invite friends with the possibility of getting a partial refund. Also, we have an AI-powered automated email marketing system, which allows remarketing to past audiences, encouraging them to attend upcoming events.

Organizers can share their events on social networks like Facebook and Twitter, and our web platform integrates perfectly, allowing sharing a post with the link to be extremely simple. They can also send emails to their contacts, informing them about the event and encouraging them to buy tickets.

Additionally, our platform offers the option to create a custom website for the event. This website allows organizers to display detailed information about the event, such as the agenda, speakers, and FAQs, and sell tickets directly. This tool is especially useful for large or recurring events.

Another promotion strategy is to use our presale system, which allows selling tickets before the event is publicly available. This not only generates early income but also creates a sense of exclusivity and urgency among potential attendees.

Step 16 — Preview and publication

Before publishing the event, it’s important to preview it to ensure everything is correct. Our platform offers a preview function that allows organizers to see how the event will look on the platform and make any necessary adjustments.

Once the event is ready, organizers can publish it and make it available to the public. Our platform also offers the option to schedule the event publication for a specific date and time, allowing for a more strategic planning.

Organizers can receive real-time payment and sales notifications, allowing them to be aware of the revenue and public interest. They can also access detailed reports on the event, including sales data, buyer behavior, and more. This information is invaluable for making informed decisions and improving the marketing strategy for future events.

With these additional steps, your event will not only be well configured but also well promoted and managed, ensuring its success in the market.

1 Min Final Checklist

• ✅ Hero image uploaded

• ✅ Functions on calendar

• ✅ Tickets visible

• ✅ Test transactional emails sent instantly

CTA

Want to see it working on your own domain?
Schedule a 15 min demo and publish your first event today.

FAQ Section of the Post

1. Can I charge in installments? Yes, via Mercado Pago.

2. Can I duplicate an event for next week? Sure, one click on “Duplicate”.

3. What if I change venues? Use the Edit location option, and Fanz updates all tickets and emails.