Introduction

In this article, we will guide you step by step through all the necessary configurations so that, in less than 30 minutes, you can have a fully operational white-label Fanz ticketing system. You will learn how to customize your platform for selling tickets to your events, ensuring everything is ready to offer a smooth and professional buying experience to your customers. From choosing a domain to integrating payment functions, we will cover all the essential aspects so you can start selling your events efficiently and successfully.

1.What is a white-label ticketing system?

A white-label ticketing system is a comprehensive ticket sales and box office platform that allows event organizers to sign up and have their own ticket sales website, which can operate under their domain, with their logo and colors.

The buyer navigates, pays, and receives their ticket within your ecosystem, allowing you to sell tickets online without an external brand and strengthen your brand.

Fanz provides the technical system: hosting, PCI DSS security, AFIP billing, and constant updates, offering a comprehensive solution.

2.Benefits for organizers and attendees

3.Prerequisites

1. Registered domain (e.g., yourevents.com) on Namecheap, Godaddy, Donweb, or your preferred registrar, highlighting success stories of these platforms.

2. Corporate email account (e.g., info@yourevents.com) with IMAP/SMTP access for verification, using suitable management software.

3. Logo in SVG/PNG (512 × 512 px) and favicon (32 × 32 px).

4. Images for desktop banners (1920 × 600 px) and mobile (1080 × 1080 px).

5. Legal texts: Terms, Privacy Policy, and Refund Policy.

SEO Tip: Rename assets with keywords (e.g. ticketing-own-domain-argentina-banner.jpg) and use descriptive alt text.

4.Step-by-step configuration

Step 1 – Connect your own domain

1. In your Fanz dashboard, navigate to White Label → Domain.

2. Copy the DNS records (CNAME + TXT) displayed.

3. On your registrar, paste the records and save.

4. Wait for propagation (5 min – 4 h). Once the green ✔️ appears, your ticketing with own domain argentina is online, with a customized website.

Important: the domain cannot be changed without opening a support ticket.

Step 2 – Verify sending email

1. Enter the mailbox you want to send tickets from.

2. AWS SES will send a confirmation email; click the link.

3. Upon returning to the panel, you will see the mailbox with Verified status.

Once you have that ready, the email will be confirmed:

Step 3 – Brand and footer information

Complete legal name, CUIT, fiscal address, and support email. This feeds the footer and your electronic invoices. It can be edited at any time.

That's how the configuration will look on the other side in the footer:

Step 4 – Branding customization

Real-time preview for desktop and mobile, physical space simulation.

Example of Enigmax web

Example of Expo Mate web

Step 5 - White label details

You will be able to configure and add multiple images to display in your carousel. Additionally, our platform facilitates event organization and offers personalized service for each client. You can add desktop and mobile versions for each image.

Then you will be able to configure the support email information (it may not be the same one you send the tickets from)

Form to configure terms and policies:

these will be displayed in the footer

Lastly, we have social networks

Step 6 - Social Proof

Activate dynamic chips for: recent purchases, live sales, visits per hour, limited availability, and #1 best-selling event thanks to recommendations. Set thresholds and texts. Fanz measured average Conversion lift: +18%.

Example of how the "#1 Best-Selling" event chip looks

Example of how the chip looks for the number of visits in the last hour generating urgency in the buyer:

Example of how the chip looks for the number of purchases in the last hour generating urgency in the buyer:

Example of how the chip looks for the number of last tickets generating urgency in the buyer:

Example of how the banners look when a user makes a purchase while you are checking the event or your company's lineup. You see people buying in real time.

Example of the recommended carousel to keep your buyers always in the loop, buying more of your products with an all-in-one solution.

Example of an event card with all social proof banners activated!

Step 7 - Sections

This is the last part where sections of the navigation bar are configured.

This is how the sections are displayed on the top right of the event page on desktop

The only remaining part would be configuring the frequently asked questions for the white label. This will feed the AI bot that answers questions for all your users.

This is how the AI BOT that answers questions looks

5.Local payment gateways and collections

Controlling collections and payments within the same system speeds up sales of your events.
Integrate Mercado Pago, Stripe, or transfers in minutes and reconcile each ticket in your account automatically.

To optimize commissions, review our guide on collections in Mercado Pago.

6.Secure access and control at the door

The access module scans QR tickets in < 0.3 s. Avoid counterfeits, generate real-time logs, and show effective attendance without using paper. For more technical details, visit access control with QR codes.

The university ticketing system, used by various educational organizations, allows centralized and efficient event management. Additionally, it underscores the need to enhance event management through efficient systems, in contrast to the currently used generalist platforms.

7.Integrated marketing tools

Send marketing campaigns by email, SMS, or video to boost sales before, during, and after the event. Prices can vary widely, so it's important to offer competitive prices to attract more attendees.

Segment customers by previous purchase, location, or device, and measure conversions in a single dashboard. Our platform enables organizers to maximize their revenue and have control over their business model.

8.Best practices for selling white-label tickets

• Keep HTTPS active (SSL included).

• Optimize SEO of each event: slug, meta-title, meta-description, and Event schema.

• Schedule automatic reminders 7 d, 3 d, and 1 h before.

• Integrate Facebook Ads and Google Ads pixels with one click.

• Review GA4 analytics within the panel.

• Use the fast scanning function to scan QR tickets in < 0.3 s.

Additionally, show effective attendance without using paper and consider implementing both physical and digital ticketing systems to offer a customizable service to your clients.

9.Frequently Asked Questions

Can I use multiple domains?

Yes, each domain requires an independent workspace.

How long does the activation of payment gateways take?

Less than 5 minutes if you already have a verified account.

Does the system support hybrid or streaming events?

Of course. You can embed the URL and send access automatically.

What marketing tools does Fanz offer?

Fanz offers a variety of integrated marketing tools to boost sales before, during, and after the event, including marketing solutions that optimize the promotion and visibility of your events.

How can I measure the success of my campaigns?

With Fanz, you can track the performance of your campaigns, analyze real-time data, and measure conversions in a single dashboard, using advanced marketing software for precise and detailed results.

10.Conclusion and next step

Now you know how to create your own white-label ticketing system in less than half an hour.
With Fanz, you get a white-label ticket sales platform, ticketing with logo and personalized branding, and the freedom to sell tickets online without an external brand while controlling sales, marketing, access, and collections from a single system.

Ready to start?

Request your free 15 min demo and publish your first event today.