What is online ticket sales?

Online ticket sales is the process of marketing event tickets through digital platforms, allowing buyers to acquire access to events like concerts, theater, and festivals quickly and efficiently. This solution facilitates sales management, optimizes the user experience, and provides organizers with detailed control over sales and payment data.

Introduction

We will guide you step by step. The advantages of using a ticketing platform include low commissions, real-time sales data access, and fast payment processing. Additionally, the platform facilitates access management to events, improving organization and user experience. Good management in online ticket sales is crucial for the efficiency and success of events.

Why sell your tickets online this year

• 79% of event buyers in Argentina already prefer online ticket sales over physical points (CACE, Ecommerce Report 2024).

• Events that offer online tickets sell on average 32% faster than those relying solely on box offices.

• With a ticketing system, you can automate billing, control real-time capacity, and activate remarketing campaigns with a click.

Step 1. Define the purchase experience you want to offer

1. Type of event – concert, theater, festival, conference.

2. Target audience – do they prefer installment payments? Do they mostly use Mercado Pago?

3. Distribution channels – social media, email marketing, influencers, partnerships.

The clearer you are about these variables, the easier it will be to set up the platform and campaigns. Also, it is essential to offer quality service to customers to optimize the event purchase experience.

Step 2. Choose the right platform

Facilitating the start of the process is crucial for organizers, allowing them to customize various fields quickly. Additionally, collaborating with other platforms, such as Google Events, can enhance the visibility of events in search results, leading to higher sales and better access for attendees. The company stands out in the market for its ability to offer quality service and competitive costs.

Checklist of essential features

Fanz vs. traditional ticketing

• No hidden fees for the buyer

• Optional white-label with your domain

• Automated remarketing

Step 3. Set up payment methods and billing in Argentina

1. Mercado Pago – the most accepted gateway; allows interest-free installments.

2. Stripe – useful if you also sell abroad.

3. AFIP Billing

• Registration of sales point 'web services.'

• Automatic invoice issuance upon payment confirmation.

• Manage the bank account and payment configuration process. We also have help desks to provide fast and efficient assistance in payment and billing management.

Step 4. Design a transparent commission policy

• No attendee commission: assume the fee and add it to the base price.

• Split fee: the buyer sees the commission separately (most common model).

• Zero cost: transfers the fee to the invited organizer (ideal for charity events).

A clear message in the checkout reduces abandonment by up to 18%. Furthermore, a transparent commission policy can add value and reduce costs for organizers, improving financial efficiency and customer satisfaction. This also facilitates event promotion, allowing organizers to attract more attendees through digital platforms and social media.

Step 5. Boost online ticket sales

SEO and organic traffic

• Optimize the event landing with 'sell tickets online for {event type}'. Providing detailed information and analyzing data on sales and event management is crucial to improving SEO and making informed decisions. Additionally, attendees can make ticket purchases and payments through various platforms, enhancing accessibility and user experience.

• Create evergreen content such as 'How to sell tickets online without commissions.'

Paid advertising

• Meta Ads: target by interests (band fan, music genre, city). Promote music events in various cities and use Facebook to reach more buyers and facilitate ticket purchases.

• Google Ads: search campaigns 'buy tickets + event.'

• TikTok Spark Ads: using clips from previous shows works excellently with Gen Z.

Partnerships and influencers

• Tracking discount codes: FANZ10.

• Revenue share with creators (PayPal Payouts or unique links). Collaboration and teamwork are crucial for the success of our campaigns, allowing us to achieve objectives and offer quality service.

Step 6. Measure, optimize, and scale

1. Google Analytics 4 and ecommerce events to see conversions.

2. Remarketing: cart abandonment lists + look-alike audiences. It is crucial to optimize the process and use detailed reports to improve marketing strategies and the user experience. Additionally, the ability to assign one or more events to each referral expands promotion and sales opportunities.

Update prices and quotas in real-time to create FOMO (bar of 'remaining tickets' on Fanz).

Frequently Asked Questions

Can I sell tickets online without my own website?

Yes. Fanz generates a white-label landing in minutes with your logo and domain. It also offers various customization options, such as the ability to configure presale strategies and use analytical tools to improve performance. This way, you can manage ticket sales and access relevant information easily and effectively. It is crucial to provide details about the event's location to improve the user experience and event management.

How long does it take for the money to be credited?

Between 0 and 35 days depending on the configuration; Mercado Pago offers immediate release with extra cost. This collection process ensures that all money raised from ticket sales is transferred directly to the organizer's bank account, without hidden commissions and with quick sales reimbursements.

Conclusion

Selling tickets online in 2025 is more than just opening a payment button: it involves selecting the correct platform, complying with Argentine regulations, and executing a comprehensive marketing plan. With Fanz, you get a ticket sales software ready to scale your event, with no surprises and 100% in Spanish. The company stands out in the market for its ability to offer quality service and competitive costs. This solution can help grow your business by offering advanced tools to maximize sales and the visibility of your events.

Ready to try it? Create your event for free on Fanz and put your tickets on sale today.

Next articles in the series

The best platform to sell tickets in 2025: ranking and comparison.

Ticket sales software: essential functionalities. It is crucial to define price limits, both minimum and maximum, for ticket sales. This not only helps to establish a clear range for buyers but also optimizes the pricing strategy to maximize sales.

White label ticketing: how to launch your own ticketing platform.