Cultural Center
Cultural Center
Cultural Center
martes, 31 de diciembre de 2024
martes, 31 de diciembre de 2024
martes, 31 de diciembre de 2024
Cultural center: events and branded memberships
Cultural center: events and branded memberships
Cultural center: events and branded memberships
Written by:
Julian Neuss
5 minutes
5 minutes
5 minutes
Armoza BA: from Passline to own domain, instant payments, membership clubs, and reviews that enhance each experience
In this post:
Section
Section
Section
Introduction
With karaoke, soccer, chess, and more than ten daily activities, Centro Cultural Armoza needed a system as dynamic as its schedule and that also boosted its new membership strategy. Fanz replaced Passline with sales on its own domain, immediate payments, wine clubs managed on the same platform, and a review module that drives continuous improvement.
The challenge: dependency on Passline and zero loyalty
Main problems
Domain and Passline branding → Armoza invisible in SEO.
Funds held until the event ends.
No use of the database for remarketing or clubs.
No system for memberships or attendee feedback.
Slow support, no customizations.
The Fanz solution: total autonomy and loyal community
Own domain and SEO
Sales on ccarmoza.com with Armoza visual identity.
First results on Google: Instagram + white-label page.
Payments with Mercado Pago — money instantly
Daily cash flow to reinvest in gastronomic offerings and shows.
Optimized multi-event agenda
Panel that schedules 10+ simultaneous activities in minutes.
Personalized review module
Survey 24 h post-event about music, food, bar, and attention.
Weekly report that guides improvements — ratings already raised from 4.5 ★ to 4.8 ★.
Custom membership system
Club | Benefits managed by Fanz |
|---|---|
Armoza Membership | Free entry to all events, 1 monthly tasting, 15% on food, drinks and wines, birthday gift. |
Wines Club SILVER | Monthly box of 3 wines, 10% on consumptions and one free tasting. |
Wines Club GOLD | Monthly box of 6 wines, 15% on consumptions and one free tasting. |
Automatic sign-up and renewal with card ➜ recurring income.
Discounts applied by scanning ID — zero manual work.
24/7 support and express developments
Custom features delivered in 1-2 weeks.
Results in 90 days
Indicator | Before | After | Impact |
|---|---|---|---|
Event publishing time | 15 min | 3 min | 5× faster |
Payment conversion | 82% | 97% | +15 pp |
Funds before the event | 0% | 100% | Immediate flow |
Active members | 0 | 66 | New recurring income |
Testimonial
“We went from depending on Passline to having our own ecosystem: we charge instantly, members sign up themselves, and reviews tell us weekly what to improve.”
— Hernán Armoza, Founder and Director
Conclusion
With Fanz, the largest cultural center in Buenos Aires:
Controls its brand and community with its own domain and membership clubs.
Charges in real-time and finances improvements without waiting for settlements.
Listens to its audience with automatic reviews and acts on that feedback.
Fills every event thanks to AI remarketing and an agile multi-event agenda.
Do you want the same independence and loyalty in your cultural space? Request a free demo and transform your ticketing in hours.
Introduction
With karaoke, soccer, chess, and more than ten daily activities, Centro Cultural Armoza needed a system as dynamic as its schedule and that also boosted its new membership strategy. Fanz replaced Passline with sales on its own domain, immediate payments, wine clubs managed on the same platform, and a review module that drives continuous improvement.
The challenge: dependency on Passline and zero loyalty
Main problems
Domain and Passline branding → Armoza invisible in SEO.
Funds held until the event ends.
No use of the database for remarketing or clubs.
No system for memberships or attendee feedback.
Slow support, no customizations.
The Fanz solution: total autonomy and loyal community
Own domain and SEO
Sales on ccarmoza.com with Armoza visual identity.
First results on Google: Instagram + white-label page.
Payments with Mercado Pago — money instantly
Daily cash flow to reinvest in gastronomic offerings and shows.
Optimized multi-event agenda
Panel that schedules 10+ simultaneous activities in minutes.
Personalized review module
Survey 24 h post-event about music, food, bar, and attention.
Weekly report that guides improvements — ratings already raised from 4.5 ★ to 4.8 ★.
Custom membership system
Club | Benefits managed by Fanz |
|---|---|
Armoza Membership | Free entry to all events, 1 monthly tasting, 15% on food, drinks and wines, birthday gift. |
Wines Club SILVER | Monthly box of 3 wines, 10% on consumptions and one free tasting. |
Wines Club GOLD | Monthly box of 6 wines, 15% on consumptions and one free tasting. |
Automatic sign-up and renewal with card ➜ recurring income.
Discounts applied by scanning ID — zero manual work.
24/7 support and express developments
Custom features delivered in 1-2 weeks.
Results in 90 days
Indicator | Before | After | Impact |
|---|---|---|---|
Event publishing time | 15 min | 3 min | 5× faster |
Payment conversion | 82% | 97% | +15 pp |
Funds before the event | 0% | 100% | Immediate flow |
Active members | 0 | 66 | New recurring income |
Testimonial
“We went from depending on Passline to having our own ecosystem: we charge instantly, members sign up themselves, and reviews tell us weekly what to improve.”
— Hernán Armoza, Founder and Director
Conclusion
With Fanz, the largest cultural center in Buenos Aires:
Controls its brand and community with its own domain and membership clubs.
Charges in real-time and finances improvements without waiting for settlements.
Listens to its audience with automatic reviews and acts on that feedback.
Fills every event thanks to AI remarketing and an agile multi-event agenda.
Do you want the same independence and loyalty in your cultural space? Request a free demo and transform your ticketing in hours.
Introduction
With karaoke, soccer, chess, and more than ten daily activities, Centro Cultural Armoza needed a system as dynamic as its schedule and that also boosted its new membership strategy. Fanz replaced Passline with sales on its own domain, immediate payments, wine clubs managed on the same platform, and a review module that drives continuous improvement.
The challenge: dependency on Passline and zero loyalty
Main problems
Domain and Passline branding → Armoza invisible in SEO.
Funds held until the event ends.
No use of the database for remarketing or clubs.
No system for memberships or attendee feedback.
Slow support, no customizations.
The Fanz solution: total autonomy and loyal community
Own domain and SEO
Sales on ccarmoza.com with Armoza visual identity.
First results on Google: Instagram + white-label page.
Payments with Mercado Pago — money instantly
Daily cash flow to reinvest in gastronomic offerings and shows.
Optimized multi-event agenda
Panel that schedules 10+ simultaneous activities in minutes.
Personalized review module
Survey 24 h post-event about music, food, bar, and attention.
Weekly report that guides improvements — ratings already raised from 4.5 ★ to 4.8 ★.
Custom membership system
Club | Benefits managed by Fanz |
|---|---|
Armoza Membership | Free entry to all events, 1 monthly tasting, 15% on food, drinks and wines, birthday gift. |
Wines Club SILVER | Monthly box of 3 wines, 10% on consumptions and one free tasting. |
Wines Club GOLD | Monthly box of 6 wines, 15% on consumptions and one free tasting. |
Automatic sign-up and renewal with card ➜ recurring income.
Discounts applied by scanning ID — zero manual work.
24/7 support and express developments
Custom features delivered in 1-2 weeks.
Results in 90 days
Indicator | Before | After | Impact |
|---|---|---|---|
Event publishing time | 15 min | 3 min | 5× faster |
Payment conversion | 82% | 97% | +15 pp |
Funds before the event | 0% | 100% | Immediate flow |
Active members | 0 | 66 | New recurring income |
Testimonial
“We went from depending on Passline to having our own ecosystem: we charge instantly, members sign up themselves, and reviews tell us weekly what to improve.”
— Hernán Armoza, Founder and Director
Conclusion
With Fanz, the largest cultural center in Buenos Aires:
Controls its brand and community with its own domain and membership clubs.
Charges in real-time and finances improvements without waiting for settlements.
Listens to its audience with automatic reviews and acts on that feedback.
Fills every event thanks to AI remarketing and an agile multi-event agenda.
Do you want the same independence and loyalty in your cultural space? Request a free demo and transform your ticketing in hours.
Schedule your meeting today.
Sell with your domain, get paid through Mercado Pago, and increase your sales by up to 35% thanks to automatic remarketing.
Explore the ticketing system live.
