Introduction

Since 1963, The Suburban Players has been filling seats with English plays in Buenos Aires. However, their ticketing was still anchored to a generic platform that did not show their identity or provide the country's most used payment method. Discover how they moved to sell tickets under their own brand, with 3D seat map and automated marketing, achieving sellouts at every performance.

The challenge: tradition, but without proprietary technology

Limitations of AlternativaTeatral

• Domain and third-party branding: the Suburban brand was hidden.

• No 3D seat map → confusion in seat selection.

• No analytics or personalized reviews.

• No integration with Mercado Pago → card rejections.

• No automatic email marketing → inactive audience.

Result: basic sales, little information, and low loyalty.

The solution: all-inclusive white-label platform

Domain, SEO and bilingual

• Tickets sold at tickets.thesuburbanplayers.com with custom design.

• Content indexed on Google in English and Spanish → better brand positioning.

Interactive 3D seat map

• Real-time seat selection from any device.

• 60% reduction in box office inquiries.

Local payments and immediate funds

• Native integration with Mercado Pago: 96% card acceptance rate.

• Instant automatic settlement → more cash flow for production.

Analytics + reviews + AI remarketing

• Live sales and capacity dashboards.

• Review emails sent 24 hours post-performance.

• AI bot sends segmented campaigns, increasing new play sales by 35%.

Results after the first season

Testimonials: the voice of the cast and box office

“I'm almost 59 years old and not a techie, but setting up the play and tracking sales in real-time was super easy. What I value most is the flexibility: we needed to sell contribution bonds instead of tickets, and Fanz adapted it in days. Also, for any inquiries — whether it's Monday or Sunday — the response is immediate.”
— Joe Elverdin, President of The Suburban Players

“For West Side Story we had over 500 people per performance, and check-in was terrifying. With Fanz it was ‘show the QR and you're done’: in seconds people were seated. Even our older audience, used to other systems, adapted quickly thanks to the live support from the team and the platform's intuitive nature.”
— Sylveen Smith, Secretary and box office manager

Conclusion: tradition + technology, the winning formula

With Fanz, an amateur theater with 60 years of history achieved:

1. Position their brand on Google with their own domain.

2. Optimize the purchase experience with 3D seat maps and local payments.

3. Increase attendance and donations thanks to automatic remarketing.

Do you manage a theater or cultural club and want similar results? Request a free demo and transform your ticketing into a competitive advantage.