Theater

Theater

Theater

miércoles, 1 de enero de 2025

miércoles, 1 de enero de 2025

miércoles, 1 de enero de 2025

Four Elements: theater, workshops, and instant sales

Four Elements: theater, workshops, and instant sales

Four Elements: theater, workshops, and instant sales

Written by:

profile picture of Julian Neuss

Julian Neuss

3 minutes

3 minutes

3 minutes

view from outside the Four Elements theater space
view from outside the Four Elements theater space
view from outside the Four Elements theater space

Mar del Plata: own domain, 3D mapping and an app that centralizes functions, seminars, and exhibitions in the top-3 Google theater

In this post:

Section

Section

Section

Introduction

With over 15,000 followers and a 4.7★ rating that places it among the top three theaters in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions under one roof. By migrating from Alternativa Teatral to Fanz, it achieved sales on its own domain, immediate liquidity, and an app that centralizes all its programming.

The challenge: a diverse schedule with a limited panel

Pain with Alternativa

Fanz Solution

Foreign branding, low SEO

espaciocuatroelementos.com + top 1 Google

Funds retained for weeks

Payments via Mercado Pago, money instantly

No 3D numbered plan

Interactive seat map

Single panel for plays, no space for workshops or expos

Event, course, and gallery modules in one app

No remarketing or upsells

AI bot: +28% sales in mid-week shows

Features That Make a Difference

  • Comprehensive schedule: plays, seminars, and exhibitions created in 3 minutes with templates.

  • 3D plan: selection of seats and rooms; inquiries –70%.

  • Automatic upsell: when purchasing a play, a related event is suggested.

  • Producer and teacher panel: real-time gross and student lists.

  • Liquidity: funds available for scenery and fees in seconds.

Results in 8 weeks

Metric

Before

With Fanz

Impact

Payment conversion

83%

97%

+14 pp

Purchase time

2 min

40 s

3× faster

Average occupancy

68%

92%

+24 pp

Enrolled in workshops

Manual

+120 online

Total digitization

Sales by remarketing

0

+28%

New channel

Testimonial

“Now everything lives in our app: tickets, workshops, and exhibitions. Instant payment, our own website, and Fanz technology completes the functions. Impossible to go back!”
Pablo Alvarez Marchini, Director of Cuatro Elementos

Introduction

With over 15,000 followers and a 4.7★ rating that places it among the top three theaters in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions under one roof. By migrating from Alternativa Teatral to Fanz, it achieved sales on its own domain, immediate liquidity, and an app that centralizes all its programming.

The challenge: a diverse schedule with a limited panel

Pain with Alternativa

Fanz Solution

Foreign branding, low SEO

espaciocuatroelementos.com + top 1 Google

Funds retained for weeks

Payments via Mercado Pago, money instantly

No 3D numbered plan

Interactive seat map

Single panel for plays, no space for workshops or expos

Event, course, and gallery modules in one app

No remarketing or upsells

AI bot: +28% sales in mid-week shows

Features That Make a Difference

  • Comprehensive schedule: plays, seminars, and exhibitions created in 3 minutes with templates.

  • 3D plan: selection of seats and rooms; inquiries –70%.

  • Automatic upsell: when purchasing a play, a related event is suggested.

  • Producer and teacher panel: real-time gross and student lists.

  • Liquidity: funds available for scenery and fees in seconds.

Results in 8 weeks

Metric

Before

With Fanz

Impact

Payment conversion

83%

97%

+14 pp

Purchase time

2 min

40 s

3× faster

Average occupancy

68%

92%

+24 pp

Enrolled in workshops

Manual

+120 online

Total digitization

Sales by remarketing

0

+28%

New channel

Testimonial

“Now everything lives in our app: tickets, workshops, and exhibitions. Instant payment, our own website, and Fanz technology completes the functions. Impossible to go back!”
Pablo Alvarez Marchini, Director of Cuatro Elementos

Introduction

With over 15,000 followers and a 4.7★ rating that places it among the top three theaters in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions under one roof. By migrating from Alternativa Teatral to Fanz, it achieved sales on its own domain, immediate liquidity, and an app that centralizes all its programming.

The challenge: a diverse schedule with a limited panel

Pain with Alternativa

Fanz Solution

Foreign branding, low SEO

espaciocuatroelementos.com + top 1 Google

Funds retained for weeks

Payments via Mercado Pago, money instantly

No 3D numbered plan

Interactive seat map

Single panel for plays, no space for workshops or expos

Event, course, and gallery modules in one app

No remarketing or upsells

AI bot: +28% sales in mid-week shows

Features That Make a Difference

  • Comprehensive schedule: plays, seminars, and exhibitions created in 3 minutes with templates.

  • 3D plan: selection of seats and rooms; inquiries –70%.

  • Automatic upsell: when purchasing a play, a related event is suggested.

  • Producer and teacher panel: real-time gross and student lists.

  • Liquidity: funds available for scenery and fees in seconds.

Results in 8 weeks

Metric

Before

With Fanz

Impact

Payment conversion

83%

97%

+14 pp

Purchase time

2 min

40 s

3× faster

Average occupancy

68%

92%

+24 pp

Enrolled in workshops

Manual

+120 online

Total digitization

Sales by remarketing

0

+28%

New channel

Testimonial

“Now everything lives in our app: tickets, workshops, and exhibitions. Instant payment, our own website, and Fanz technology completes the functions. Impossible to go back!”
Pablo Alvarez Marchini, Director of Cuatro Elementos

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