Theater
miércoles, 1 de enero de 2025
Written by:
Julian Neuss
3 minutes
Mar del Plata: own domain, 3D mapping and an app that centralizes functions, seminars, and exhibitions in the top-3 Google theater
In this post:
Section
Introduction
With over 15,000 followers and a 4.7★ rating that places it among the top three theaters in Mar del Plata, Cuatro Elementos offers plays, seminars, workshops, and exhibitions under one roof. By migrating from Alternativa Teatral to Fanz, it achieved sales on its own domain, immediate liquidity, and an app that centralizes all its programming.
The challenge: a diverse schedule with a limited panel
Pain with Alternativa | Fanz Solution |
|---|---|
Foreign branding, low SEO | espaciocuatroelementos.com + top 1 Google |
Funds retained for weeks | Payments via Mercado Pago, money instantly |
No 3D numbered plan | Interactive seat map |
Single panel for plays, no space for workshops or expos | Event, course, and gallery modules in one app |
No remarketing or upsells | AI bot: +28% sales in mid-week shows |
Features That Make a Difference
Comprehensive schedule: plays, seminars, and exhibitions created in 3 minutes with templates.
3D plan: selection of seats and rooms; inquiries –70%.
Automatic upsell: when purchasing a play, a related event is suggested.
Producer and teacher panel: real-time gross and student lists.
Liquidity: funds available for scenery and fees in seconds.
Results in 8 weeks
Metric | Before | With Fanz | Impact |
|---|---|---|---|
Payment conversion | 83% | 97% | +14 pp |
Purchase time | 2 min | 40 s | 3× faster |
Average occupancy | 68% | 92% | +24 pp |
Enrolled in workshops | Manual | +120 online | Total digitization |
Sales by remarketing | 0 | +28% | New channel |
Testimonial
“Now everything lives in our app: tickets, workshops, and exhibitions. Instant payment, our own website, and Fanz technology completes the functions. Impossible to go back!”
— Pablo Alvarez Marchini, Director of Cuatro Elementos
