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lunes, 31 de marzo de 2025

lunes, 31 de marzo de 2025

lunes, 31 de marzo de 2025

Turistearte: urban tours with branding and instant payments

Turistearte: urban tours with branding and instant payments

Turistearte: urban tours with branding and instant payments

Written by:

profile picture of Julian Neuss

Julian Neuss

3 minutes

3 minutes

3 minutes

tour with street theater in the streets of Buenos Aires
tour with street theater in the streets of Buenos Aires
tour with street theater in the streets of Buenos Aires

From Eventbrite to a unified website with branding, Mercado Pago, and communications that empower the largest street theater company in the country

In this post:

Section

Section

Section

Introduction

With over 50,000 followers and declared the largest street theater company in Argentina, Turistearte invites you to rediscover Buenos Aires through performative walks for locals. After struggling with Eventbrite—tickets on an external website and delayed settlements—it migrated to Fanz and obtained a single page with its domain, immediate payments, and a centralized communication system.

Limitations that hindered growth

Before (Eventbrite)

Now (Fanz)

Separate website for info and tickets

turistearte.com.ar: content + sales

Diluted branding, weak SEO

Complete identity, strong SEO

Funds withheld

Mercado Pago: money instantly

Slow and manual scanning

QR validated in < 1 s, minimal lines

Emails copied by hand

Segmented communication module (language, tour)

Fanz Solution: everything on a single platform

  • Own domain and design: landing, blog, and checkout all on the same site.

  • Custom fields: language preferences, reduced mobility, group size.

  • Instant money to pay performers and guides after each tour.

  • Metrics dashboard: tour occupancy and automatic reviews 24 hours later.

  • Custom developments: communication module for event attendees and personalized purchase email.

Results in 60 Days

Indicator

Before

With Fanz

Impact

Payment conversion

76%

95%

+19 pp

Average purchase time

2 min 40 s

38 s

4.2 ×

Funds before the tour

0%

100%

Immediate liquidity

Scan per visitor

5 s

< 1 s

5 × faster

Testimonial

“Now we tell our story and sell on the same page; the money comes in instantly, and we notify route changes with a click. Fanz is the perfect companion for bringing theater to the streets.”
Turistearte Team

Conclusion

With Fanz, Turistearte:

  1. Unified web and box office under its own brand.

  2. Eliminated payment frictions with local Mercado Pago.

  3. Accelerated access with ultra-fast QR validation.

  4. Increased occupancy through automatic remarketing and segmented communications.

Want to modernize the sale of your urban experiences? Request a free demo and set your project in tourist mode... without lines or rejections.

Introduction

With over 50,000 followers and declared the largest street theater company in Argentina, Turistearte invites you to rediscover Buenos Aires through performative walks for locals. After struggling with Eventbrite—tickets on an external website and delayed settlements—it migrated to Fanz and obtained a single page with its domain, immediate payments, and a centralized communication system.

Limitations that hindered growth

Before (Eventbrite)

Now (Fanz)

Separate website for info and tickets

turistearte.com.ar: content + sales

Diluted branding, weak SEO

Complete identity, strong SEO

Funds withheld

Mercado Pago: money instantly

Slow and manual scanning

QR validated in < 1 s, minimal lines

Emails copied by hand

Segmented communication module (language, tour)

Fanz Solution: everything on a single platform

  • Own domain and design: landing, blog, and checkout all on the same site.

  • Custom fields: language preferences, reduced mobility, group size.

  • Instant money to pay performers and guides after each tour.

  • Metrics dashboard: tour occupancy and automatic reviews 24 hours later.

  • Custom developments: communication module for event attendees and personalized purchase email.

Results in 60 Days

Indicator

Before

With Fanz

Impact

Payment conversion

76%

95%

+19 pp

Average purchase time

2 min 40 s

38 s

4.2 ×

Funds before the tour

0%

100%

Immediate liquidity

Scan per visitor

5 s

< 1 s

5 × faster

Testimonial

“Now we tell our story and sell on the same page; the money comes in instantly, and we notify route changes with a click. Fanz is the perfect companion for bringing theater to the streets.”
Turistearte Team

Conclusion

With Fanz, Turistearte:

  1. Unified web and box office under its own brand.

  2. Eliminated payment frictions with local Mercado Pago.

  3. Accelerated access with ultra-fast QR validation.

  4. Increased occupancy through automatic remarketing and segmented communications.

Want to modernize the sale of your urban experiences? Request a free demo and set your project in tourist mode... without lines or rejections.

Introduction

With over 50,000 followers and declared the largest street theater company in Argentina, Turistearte invites you to rediscover Buenos Aires through performative walks for locals. After struggling with Eventbrite—tickets on an external website and delayed settlements—it migrated to Fanz and obtained a single page with its domain, immediate payments, and a centralized communication system.

Limitations that hindered growth

Before (Eventbrite)

Now (Fanz)

Separate website for info and tickets

turistearte.com.ar: content + sales

Diluted branding, weak SEO

Complete identity, strong SEO

Funds withheld

Mercado Pago: money instantly

Slow and manual scanning

QR validated in < 1 s, minimal lines

Emails copied by hand

Segmented communication module (language, tour)

Fanz Solution: everything on a single platform

  • Own domain and design: landing, blog, and checkout all on the same site.

  • Custom fields: language preferences, reduced mobility, group size.

  • Instant money to pay performers and guides after each tour.

  • Metrics dashboard: tour occupancy and automatic reviews 24 hours later.

  • Custom developments: communication module for event attendees and personalized purchase email.

Results in 60 Days

Indicator

Before

With Fanz

Impact

Payment conversion

76%

95%

+19 pp

Average purchase time

2 min 40 s

38 s

4.2 ×

Funds before the tour

0%

100%

Immediate liquidity

Scan per visitor

5 s

< 1 s

5 × faster

Testimonial

“Now we tell our story and sell on the same page; the money comes in instantly, and we notify route changes with a click. Fanz is the perfect companion for bringing theater to the streets.”
Turistearte Team

Conclusion

With Fanz, Turistearte:

  1. Unified web and box office under its own brand.

  2. Eliminated payment frictions with local Mercado Pago.

  3. Accelerated access with ultra-fast QR validation.

  4. Increased occupancy through automatic remarketing and segmented communications.

Want to modernize the sale of your urban experiences? Request a free demo and set your project in tourist mode... without lines or rejections.

Schedule your meeting today.

Sell with your domain, get paid through Mercado Pago, and increase your sales by up to 35% thanks to automatic remarketing.

Explore the ticketing system live.

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