Introduction

Art schools that sell courses and tickets often rely on several disconnected tools: e-commerce for courses, ticketing platforms for events, and external gateways for payments. This fragmented model consumes hours of management each month and hinders loyalty. In this story, you will see how an acting school migrated to a unified platform and turned its single sales into recurring revenue thanks to memberships and remarketing automation.

The challenge: two systems and zero recurrence

Identified problems

• Courses sold month to month on WooCommerce → high effort to resell to the same student.

• Tickets for performances managed on Atrápalo → dispersed audience data and no brand control.

• Manual payments and constant reminders that consumed up to 20 hours a week from the team.

Negative impact

• Lack of financial predictability.

• Fragmented student experience and less organic recommendation.

• Brand diluted under third-party domains.

The solution: white-label platform with memberships and AI

Own domain and branding

• Sale of courses, events, and memberships on actuartestudio.com

• Own branding throughout the funnel.

• SEO positioning for the ActuarteStudio brand.

Recurring memberships

• Monthly plans that group courses, seminars, and event benefits.

• The student pays once, and the fees are automatically debited via Mercado Pago.

AI-driven Remarketing

• Segmentation of students based on attendance, interests, and plan expiration.

• Automatic sending of reminders and personalized offers (+32% reactivations in 14 days).

Results after 2 weeks

Testimonial from the founder

“We went from selling ‘products’ to selling memberships. In just two weeks, the company aligned itself with recurring revenue and automated processes that free up the team. The change was a 180° turn, and you were always there at every step.”
— Iván Sineiro, CEO & Founder of ActuarteStudio

Frequently Asked Questions

How long does the migration to the platform take?
Less than a week if you already have your course and event catalog ready.

Can the current payment methods be maintained?
Yes. Integration with Mercado Pago is native and supports cards, debits, and transfers.

Conclusion: from month to month to membership model

Centralizing sales and automating payments turns art schools into sustainable businesses, with stable cash flow and fewer manual tasks. If your academy needs predictability and loyalty, request a free demo and replicate this success story.