Introduction

Sincronía Deportiva produces marathons in Buenos Aires and La Plata. They needed total control over their brand, immediate liquidity for logistics, and a checkout system that asks for t-shirt sizes. With Fanz, they obtained their own domain, local payments, and a referral program that turned runners into promoters.

The challenge: Eventbrite limited growth

Key problems

• Domain and branding by Eventbrite → little differentiation.

• Funds withheld until after the race.

• Rigid checkout: it did not allow asking for sizes or customizing emails.

• No referral program → depended on costly ads.

The Fanz solution: autonomy + viral marketing

Domain and Mercado Pago payments

• Sales on tickets.sincroniadeportiva.com.ar.

• Money available instantly for t-shirts, barriers, and timing.

Customizable checkout

• Optional fields: t-shirt size, age group, running club.

• Post-purchase email with kit pickup instructions.

Integrated referral program

• Unique link after purchase.

• Automatic reimbursement: 30%, 50%, or 100% depending on referred volume (configurable).

• +10% average registrations since launch.

AI Remarketing

• Emails segmented by city and distance (5K / 10K / 21K).

• Open rate 42%.

Results in the last season

Testimonial

“With our domain and the referral program, the runners bring us more runners and we get paid instantly. Fanz lets us ask for sizes, send kit info, and close registrations without stress.”
— Production Team, Sincronía Deportiva

Conclusion

Fanz allowed Sincronía Deportiva to:

1. Boost their brand with their own domain and branding.

2. Finance logistics with instant payments via Mercado Pago.

3. Customize checkout with key data for the runner's experience.

4. Increase sales by 10% thanks to the referral program and reduce advertising costs.

Do you organize races and want similar results? Request a free demo and speed up your ticketing today.