Theater
Theater
Theater
lunes, 21 de abril de 2025
lunes, 21 de abril de 2025
lunes, 21 de abril de 2025
Short plays: sell tickets online and at the box office
Short plays: sell tickets online and at the box office
Short plays: sell tickets online and at the box office
Written by:
Julian Neuss
6 minutes
6 minutes
6 minutes
The case of Microteatro Buenos Aires: from a generic platform to a tailored box office that increases sales and enhances the audience experience.
In this post:
Section
Section
Section
Introduction
Microtheater venues require a purchasing flow as agile as their 15-minute plays. The audience usually chooses multiple shows, plans breaks for meals, and coordinates schedules in groups. When the software does not understand this logic, sales slow down, and lines grow. This case shows how a custom box office multiplied purchase speed by five, eliminated overselling, and put remarketing on autopilot.
The challenge: a theatrical model outside the box
High turnover format
6 rooms, 15-min plays, and a maximum of 20 people per show.
An audience that buys 2 to 4 plays per night and combines free time for bar-restaurant.
History of failed platforms
Platform | Key issues |
|---|---|
Platform #1 |
|
Platform #2 | Better, but it still:
|
After months of testing, none adapted 100% to the Microtheater format, generating sales losses and constant frustration.
The solution: custom box office with Fanz
Ultra-fast checkout
Single cart that groups all plays and pays in one step with Mercado Pago.
QR scanning at the door → validation in <1 sec.
Box office panel
Calendar view with real-time availability.
Quick access to sales history and discount application
Ability to invite, print, or sell tickets in cart format from the panel (something that NOBODY has)
Interface that makes finding the “perfect combinations” easy reduces customer service time from 122 secs to 24 secs.
Custom cash closure
Complete functionality for general monitoring of all cash registers to prevent fraud or loss of money. (includes discounts, bigbox, and any other discount made outside the system to truly make life easier for administrators and centralize everything in one place)
Database and automated marketing
Automatic reviews: 24h post-event email collects feedback about the bar, food, staff, bathrooms, plays, etc.
AI agent for remarketing: segments audiences and sends offers of new plays without additional staff.
Conclusion: custom technology for agile theatrical experiences
A generic platform is not enough for disruptive formats. With a box office designed for Microtheater:
The audience buys quickly and without errors.
The staff operates with less stress and greater accuracy.
Income increases thanks to seamless turnover and automated remarketing.
Do you run a high-turnover theater venue and want to replicate these results? Request a free demo and take your box office to the next level.
Introduction
Microtheater venues require a purchasing flow as agile as their 15-minute plays. The audience usually chooses multiple shows, plans breaks for meals, and coordinates schedules in groups. When the software does not understand this logic, sales slow down, and lines grow. This case shows how a custom box office multiplied purchase speed by five, eliminated overselling, and put remarketing on autopilot.
The challenge: a theatrical model outside the box
High turnover format
6 rooms, 15-min plays, and a maximum of 20 people per show.
An audience that buys 2 to 4 plays per night and combines free time for bar-restaurant.
History of failed platforms
Platform | Key issues |
|---|---|
Platform #1 |
|
Platform #2 | Better, but it still:
|
After months of testing, none adapted 100% to the Microtheater format, generating sales losses and constant frustration.
The solution: custom box office with Fanz
Ultra-fast checkout
Single cart that groups all plays and pays in one step with Mercado Pago.
QR scanning at the door → validation in <1 sec.
Box office panel
Calendar view with real-time availability.
Quick access to sales history and discount application
Ability to invite, print, or sell tickets in cart format from the panel (something that NOBODY has)
Interface that makes finding the “perfect combinations” easy reduces customer service time from 122 secs to 24 secs.
Custom cash closure
Complete functionality for general monitoring of all cash registers to prevent fraud or loss of money. (includes discounts, bigbox, and any other discount made outside the system to truly make life easier for administrators and centralize everything in one place)
Database and automated marketing
Automatic reviews: 24h post-event email collects feedback about the bar, food, staff, bathrooms, plays, etc.
AI agent for remarketing: segments audiences and sends offers of new plays without additional staff.
Conclusion: custom technology for agile theatrical experiences
A generic platform is not enough for disruptive formats. With a box office designed for Microtheater:
The audience buys quickly and without errors.
The staff operates with less stress and greater accuracy.
Income increases thanks to seamless turnover and automated remarketing.
Do you run a high-turnover theater venue and want to replicate these results? Request a free demo and take your box office to the next level.
Introduction
Microtheater venues require a purchasing flow as agile as their 15-minute plays. The audience usually chooses multiple shows, plans breaks for meals, and coordinates schedules in groups. When the software does not understand this logic, sales slow down, and lines grow. This case shows how a custom box office multiplied purchase speed by five, eliminated overselling, and put remarketing on autopilot.
The challenge: a theatrical model outside the box
High turnover format
6 rooms, 15-min plays, and a maximum of 20 people per show.
An audience that buys 2 to 4 plays per night and combines free time for bar-restaurant.
History of failed platforms
Platform | Key issues |
|---|---|
Platform #1 |
|
Platform #2 | Better, but it still:
|
After months of testing, none adapted 100% to the Microtheater format, generating sales losses and constant frustration.
The solution: custom box office with Fanz
Ultra-fast checkout
Single cart that groups all plays and pays in one step with Mercado Pago.
QR scanning at the door → validation in <1 sec.
Box office panel
Calendar view with real-time availability.
Quick access to sales history and discount application
Ability to invite, print, or sell tickets in cart format from the panel (something that NOBODY has)
Interface that makes finding the “perfect combinations” easy reduces customer service time from 122 secs to 24 secs.
Custom cash closure
Complete functionality for general monitoring of all cash registers to prevent fraud or loss of money. (includes discounts, bigbox, and any other discount made outside the system to truly make life easier for administrators and centralize everything in one place)
Database and automated marketing
Automatic reviews: 24h post-event email collects feedback about the bar, food, staff, bathrooms, plays, etc.
AI agent for remarketing: segments audiences and sends offers of new plays without additional staff.
Conclusion: custom technology for agile theatrical experiences
A generic platform is not enough for disruptive formats. With a box office designed for Microtheater:
The audience buys quickly and without errors.
The staff operates with less stress and greater accuracy.
Income increases thanks to seamless turnover and automated remarketing.
Do you run a high-turnover theater venue and want to replicate these results? Request a free demo and take your box office to the next level.
Schedule your meeting today.
Sell with your domain, get paid through Mercado Pago, and increase your sales by up to 35% thanks to automatic remarketing.
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