Immersive Experience

Immersive Experience

Immersive Experience

viernes, 20 de diciembre de 2024

viernes, 20 de diciembre de 2024

viernes, 20 de diciembre de 2024

Ticketing for immersive experiences with your own domain

Ticketing for immersive experiences with your own domain

Ticketing for immersive experiences with your own domain

Written by:

profile picture of Julian Neuss

Julian Neuss

4 minutes

4 minutes

4 minutes

immersive live experience of Enigmax
immersive live experience of Enigmax
immersive live experience of Enigmax

The Enigmax case: from Eventbrite to a white-label platform with immediate payments, remarketing AI, and expansion to franchises

In this post:

Section

Section

Section

Introduction

Escape rooms, immersive plays, and interactive games demand a ticketing system as dynamic as the experience they sell. When the system is slow, foreign, or inflexible, sales are lost and a third party's brand is reinforced. This case shows how Enigmax transitioned from Eventbrite to a white-label platform that speeds up purchases, releases money instantly, and automates marketing.

The challenge: Eventbrite doesn’t speak “Argentina”

Platform

Key issues

Eventbrite

• Third-party branding dominates the experience.
• Slow and outdated flow.
• No local processor ⇒ high card rejections.
• Money held until after the event.
• Support only by email, delayed response.
• Impossible to request custom developments.

Result: lost sales, diluted branding, and zero control over the database.

The solution: own domain, instant payments, and AI

Total white-label

  • Tickets sold on tickets.enigmaxoficial.com with own branding.

  • SEO and brand trust strengthened.

100% local payments

  • Native integration with Mercado Pago ⇒ nearly zero rejections and money available instantly.

Ultra-fast and evolutionary app

  • Modern technology: loads in <1 s and QR scan in <0.5 s.

  • Custom developments delivered in 1–2 weeks.

Automated remarketing

  • Automatic reviews 24 hours post-event to improve each experience.

Results after 30 days

Indicator

Before (Eventbrite)

After (Fanz)

Impact

Card payment conversion

78%

95%

+17 pp

Funds availability

0% before the show

100% instant

Immediate cash flow

Online purchase time

2 min 10 s

40 s

3 times faster

Franchise opening (MDQ)

N/A

Launched in 45 days

Accelerated expansion

Co-founder testimonial

“With Eventbrite we were growing… for Eventbrite. Now we sell under our name, get paid instantly, and any new idea is implemented in days. The system is so flexible that we’ve already opened Enigmax MDQ and are pursuing more franchises.”
Mariano & Sebastián, Co-founders of Enigmax

Conclusion: total control for experiences that amaze

With Fanz, Enigmax achieved:

  1. Own brand and direct SEO (without giving away traffic to a third party).

  2. Immediate payments and fewer rejections thanks to Mercado Pago.

  3. Automated marketing and feedback to perfect each show.

  4. Instant and evolutionary support enabling franchise scaling.

Do you design immersive experiences and want the same freedom? Request a free demo and turn your ticketing into a competitive advantage.

Introduction

Escape rooms, immersive plays, and interactive games demand a ticketing system as dynamic as the experience they sell. When the system is slow, foreign, or inflexible, sales are lost and a third party's brand is reinforced. This case shows how Enigmax transitioned from Eventbrite to a white-label platform that speeds up purchases, releases money instantly, and automates marketing.

The challenge: Eventbrite doesn’t speak “Argentina”

Platform

Key issues

Eventbrite

• Third-party branding dominates the experience.
• Slow and outdated flow.
• No local processor ⇒ high card rejections.
• Money held until after the event.
• Support only by email, delayed response.
• Impossible to request custom developments.

Result: lost sales, diluted branding, and zero control over the database.

The solution: own domain, instant payments, and AI

Total white-label

  • Tickets sold on tickets.enigmaxoficial.com with own branding.

  • SEO and brand trust strengthened.

100% local payments

  • Native integration with Mercado Pago ⇒ nearly zero rejections and money available instantly.

Ultra-fast and evolutionary app

  • Modern technology: loads in <1 s and QR scan in <0.5 s.

  • Custom developments delivered in 1–2 weeks.

Automated remarketing

  • Automatic reviews 24 hours post-event to improve each experience.

Results after 30 days

Indicator

Before (Eventbrite)

After (Fanz)

Impact

Card payment conversion

78%

95%

+17 pp

Funds availability

0% before the show

100% instant

Immediate cash flow

Online purchase time

2 min 10 s

40 s

3 times faster

Franchise opening (MDQ)

N/A

Launched in 45 days

Accelerated expansion

Co-founder testimonial

“With Eventbrite we were growing… for Eventbrite. Now we sell under our name, get paid instantly, and any new idea is implemented in days. The system is so flexible that we’ve already opened Enigmax MDQ and are pursuing more franchises.”
Mariano & Sebastián, Co-founders of Enigmax

Conclusion: total control for experiences that amaze

With Fanz, Enigmax achieved:

  1. Own brand and direct SEO (without giving away traffic to a third party).

  2. Immediate payments and fewer rejections thanks to Mercado Pago.

  3. Automated marketing and feedback to perfect each show.

  4. Instant and evolutionary support enabling franchise scaling.

Do you design immersive experiences and want the same freedom? Request a free demo and turn your ticketing into a competitive advantage.

Introduction

Escape rooms, immersive plays, and interactive games demand a ticketing system as dynamic as the experience they sell. When the system is slow, foreign, or inflexible, sales are lost and a third party's brand is reinforced. This case shows how Enigmax transitioned from Eventbrite to a white-label platform that speeds up purchases, releases money instantly, and automates marketing.

The challenge: Eventbrite doesn’t speak “Argentina”

Platform

Key issues

Eventbrite

• Third-party branding dominates the experience.
• Slow and outdated flow.
• No local processor ⇒ high card rejections.
• Money held until after the event.
• Support only by email, delayed response.
• Impossible to request custom developments.

Result: lost sales, diluted branding, and zero control over the database.

The solution: own domain, instant payments, and AI

Total white-label

  • Tickets sold on tickets.enigmaxoficial.com with own branding.

  • SEO and brand trust strengthened.

100% local payments

  • Native integration with Mercado Pago ⇒ nearly zero rejections and money available instantly.

Ultra-fast and evolutionary app

  • Modern technology: loads in <1 s and QR scan in <0.5 s.

  • Custom developments delivered in 1–2 weeks.

Automated remarketing

  • Automatic reviews 24 hours post-event to improve each experience.

Results after 30 days

Indicator

Before (Eventbrite)

After (Fanz)

Impact

Card payment conversion

78%

95%

+17 pp

Funds availability

0% before the show

100% instant

Immediate cash flow

Online purchase time

2 min 10 s

40 s

3 times faster

Franchise opening (MDQ)

N/A

Launched in 45 days

Accelerated expansion

Co-founder testimonial

“With Eventbrite we were growing… for Eventbrite. Now we sell under our name, get paid instantly, and any new idea is implemented in days. The system is so flexible that we’ve already opened Enigmax MDQ and are pursuing more franchises.”
Mariano & Sebastián, Co-founders of Enigmax

Conclusion: total control for experiences that amaze

With Fanz, Enigmax achieved:

  1. Own brand and direct SEO (without giving away traffic to a third party).

  2. Immediate payments and fewer rejections thanks to Mercado Pago.

  3. Automated marketing and feedback to perfect each show.

  4. Instant and evolutionary support enabling franchise scaling.

Do you design immersive experiences and want the same freedom? Request a free demo and turn your ticketing into a competitive advantage.

Schedule your meeting today.

Sell with your domain, get paid through Mercado Pago, and increase your sales by up to 35% thanks to automatic remarketing.

Explore the ticketing system live.

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