Written by:
Assumption Leonard
In this post:
Fanz vs Evento Simple: The Ultimate Ticketing Platform Comparison in Argentina
Choosing a ticketing platform is not just an operational decision: it is the first link in your commercial strategy. Every sales session, every interaction with your customers, and every growth opportunity depend on the tools you have available.
In recent years, publications about ticketing platforms in Argentina show a growing interest in more agile and autonomous tools.
In the Argentine market, two names frequently appear when producers and organizers seek to digitize their events: Fanz and Evento Simple. Both promise to simplify ticket sales, but their technical approaches, marketing capabilities, and product philosophies are radically different.
This comparison analyzes both platforms from a technical and strategic perspective, without superficial opinions or generalizations. We compare real functionalities, product architecture, and scalability capabilities to help you make an informed decision.
The Context: Two Different Models for the Same Problem
The central problem faced by event organizers is clear: they need to sell tickets quickly, maintain control over their brand, and maximize conversions without relying on third parties.
For years, traditional platforms solved this problem with basic panels and payment processing. They fulfilled a transactional function: issuing tickets and charging. But the market evolved.
Today, organizers seek not only to sell: they want to build audiences, activate remarketing, personalize the buyer's experience, and project their brand identity at each point of contact. Ticketing ceased to be an isolated tool to become a strategic piece of the commercial ecosystem.
This is where the differences between Fanz and Evento Simple become evident.
Comparison Table: Fanz vs Evento Simple
Feature | Fanz | Evento Simple |
|---|---|---|
White label | Complete (your domain, logo, checkout, emails) | Available, but limited |
Charging model | Direct charge (Mercado Pago) | By credits, without automation |
Payment processors | Mercado Pago, Stripe or DLocal | Mercado Pago or Payway |
Email marketing | Integrated with AI | Not available |
Remarketing | Automated email marketing campaigns | Not available |
Control panel | Modern, modular, with advanced analytics | Basic and not very customizable |
Database | 100% owned by the organizer | Partial, without segmentation |
Growth tools | Yes, integrated | Does not have |
Scalability | High | Limited |
Chatbot | Integrated with AI for 24/7 automatic attention | Does not have chatbot or automations |
1. Real White Label, Not Just Cosmetic
White label in Fanz is not a personalized logo on a generic portal. It is a complete architecture where your domain, checkout, transactional emails, and user experience are under your identity.
This means that each purchase session reflects your brand, not that of an intermediary platform. Your customers never leave your digital ecosystem.
In contrast, Evento Simple offers white label but without the necessary tools to capitalize on that personalization. You can have your logo on the panel, but you don’t have the means to reactivate buyers or send them segmented campaigns.
2. Email Marketing with AI: Intelligent Automation
Fanz integrates an AI email marketing suite that allows:
Segmenting audiences by purchase behavior
Sending automated campaigns based on triggers (abandoned carts, similar events, reminders)
Optimizing send times and message personalization
This level of automation transforms each user account into a recurring sales opportunity. You do not need to export databases or hire external tools: everything is integrated.
Evento Simple does not have marketing tools. If you want to communicate with your audience, you have to do it manually or through third-party platforms.
3. Automatic Remarketing: Bots That Work for You
Remarketing bots in Fanz are digital characters that activate sales recovery flows. If a user abandons the checkout, if they do not complete the purchase, or if they attended a similar event in the past, these automatic characters send strategic reminders.
This resolves a critical problem: abandonment in the purchase process. According to industry data, between 60% and 70% of e-commerce carts are abandoned. With automatic remarketing, you recover sales that would otherwise be lost.
Evento Simple does not offer this functionality. Once the user closes the session without purchasing, the opportunity disappears.
4. 100% Private Database
In Fanz, your database is yours. 0% shared use. This means that none of your buyers' data is crossed with other accounts or used to promote third-party events.
This privacy policy gives you complete control over your audience and ensures that your retention strategies do not benefit the competition.
5. Modular and Scalable Panel
The panel of Fanz is designed to grow with your operation. From small events to multi-day festivals, the interface adapts without losing clarity or speed.
Evento Simple, according to its own product definition, offers a basic panel with limited functionalities. This can be sufficient for a small account, but it becomes a bottleneck when the operation scales.
6. Chatbot
Fanz includes an integrated chatbot that functions as one of the most valuable characters in your sales ecosystem. This automated assistant responds to frequent inquiries, guides buyers during the purchasing session, and resolves doubts in real-time without human intervention.
The chatbot is trained to recognize behavioral patterns and offer contextual responses according to the stage of the purchase process the user is in. This reduces friction, increases conversion by up to 8%, and improves customer experience at every touchpoint.
Evento Simple does not offer this technology. Buyers with doubts must seek assistance through external channels, resulting in abandonment and loss of sales.
Technical Analysis: Product Architecture and Scalability
Payment Processing
Fanz allows configuring processors (Mercado Pago, Stripe, or DLocal) according to the organizer's needs, giving you flexibility to optimize costs and accreditation times.
Evento Simple works exclusively with Mercado Pago and Payway, limiting options for projects that require specific integrations.
Billing Model
Fanz operates with a transparent model per transaction, where you know exactly how much you pay for each sale.
Evento Simple works with prepaid credits. This system can generate confusion in cost projection and makes profitability analysis per event difficult.
UX and Load Speed
The user experience in Fanz is optimized for conversion: fast checkout, responsive design, and minimal friction at each step.
Evento Simple, with its limited panel, may present frictions in the purchase session, especially on mobile devices or at high-attendance events.
Additionally, organizers' comments highlight the process's fluidity and speed in Fanz.
In contrast, several comments about Evento Simple mention delays or intermittent failures in the checkout during traffic peaks.
Session Management and System Stability
The way each platform manages active sessions directly impacts the shopping experience and the ability to scale without interruptions.
In Fanz, each user session is managed in real-time, with secure storage and automatic reconnection in the event of cuts or temporary errors. This prevents information loss during the purchase process and improves the completion rate.
Meanwhile, Evento Simple maintains a more static architecture: each session depends on the user's browser, which may cause expirations or disconnections if the process is interrupted. In high-demand events, this can translate into unconfirmed tickets or cart abandonments
Use Cases: For Whom is Each Platform?
Fanz is Ideal For:
Producers who manage multiple events and need integrated marketing tools
Organizers looking to build a brand and retain an audience long-term
Companies that value data privacy and want complete management over their client base
Teams that need to scale without changing platforms every time they grow
Evento Simple May Work For:
Unique, sporadic events where the white label is sufficient without additional tools
Organizers with low volume who don't require marketing automation
Accounts that prefer to pay by credits instead of per transaction
In practice, user comments reflect different profiles: those who seek total management prefer Fanz, while comments from those organizing small events tend to lean towards the simplicity of Evento Simple.
In the event world, each publication reflects the identity of the organizer.
Fanz enhances that publication with data, design, and integrated tools, ensuring that every marketing action maintains consistency with the brand.
On the other hand, Evento Simple limits digital visibility: it does not offer functions that automate or personalize content or campaign publications, which may hinder growth on networks and in search engines.
Conclusion: The Solution Depends on Your Strategy
Choosing between Fanz and Evento Simple is not a matter of price or popularity: it is a strategic decision about how you want to manage your event business.
If your goal is to sell tickets in a basic way, without worrying about reactivating buyers or building your own audience, both platforms fulfill that fundamental function.
But if your vision includes sustainable growth, commercial autonomy, and tools that work for you even when you're not connected, Fanz offers an integral solution that Evento Simple simply cannot match.
The difference is not in where you sell tickets, but in the ecosystem you build around each event. And in that ecosystem, marketing tools, data privacy, and complete personalization are real competitive advantages.
The new standard of ticketing is measured in autonomy and ability to generate impact in each publication. Fanz centralizes event management, data, and remarketing, ensuring that each digital publication or communication with the audience retains the style and voice of the organizer.
Ultimately, a publication is not just a message: it is an extension of the brand, and that's where Fanz differentiates itself with technology, scalability, and real personalization.
Schedule a Demo with Our Team
Discover live how Fanz transforms ticket sales into a complete commercial strategy.
Create your account at www.fanz.com.ar and arrange a personalized demonstration where we show you each feature adapted to your type of events.
Frequently Asked Questions
Can I use my own domain in Fanz?
Yes. Fanz's white label includes your own domain, personalized checkout, and transactional emails with your visual identity.
What is the difference between cosmetic white label and real white label?
Cosmetic white label only changes logos and colors. Real white label includes domain, complete user experience, and integrated marketing tools under your brand.
Does Fanz share my database with other organizers?
No. Your database is 100% private. Fanz does not cross information between accounts or use your contacts to promote third-party events.
What is automatic remarketing and how does it work?
They are intelligent bots that send strategic messages to users who abandoned the checkout or attended similar events, recovering lost sales without manual intervention.
Does Evento Simple have email marketing tools?
No. Evento Simple does not offer integrated marketing tools. To communicate with your audience, you need external platforms.
What is the billing model of each platform?
Fanz works with a transparent model per transaction. Evento Simple uses prepaid credits.
Which platform is better for large events?
Fanz, due to its scalable panel, automation tools, and ability to manage multiple events simultaneously without losing performance.
