Written by:
Asunción Leonard
In this post:
Fanz vs Feverup (2025): Complete Guide to Choosing the Ideal Ticket Selling Platform in Argentina
The decision between Fanz and Feverup is one of the most common inquiries among Argentine organizers looking to professionalize their ticket sales operation. This comparison goes far beyond choosing a transactional system: it determines how your brand is built, who owns the relationship with your audience, what level of control you have over the buyer's experience, and what your real growth potential is in the medium and long term.
In the Argentine context, where Mercado Pago dominates more than 70% of digital payments and trust in own domains directly influences conversion rates, the choice between a white-label ticketing and a global marketplace is no longer a simple operational decision but becomes a strategic definition that will affect every aspect of your business.
Executive Summary: Two Opposing Philosophies
Fanz: Argentine white-label platform
Total control in the hands of the organizer:
Sale under your own personalized domain (example: tickets.yourevent.com.ar or tickets.yourbrand.com)
Visual identity 100% adapted to your brand, without references to third parties
Direct and immediate collection in your Mercado Pago account, with complete transactional visualization
Total ownership of the buyer's database, with unlimited export
Checkout specifically designed for Argentine user behavior
Complete suite of automation, marketing, and retention tools
Ability to implement integrated multichannel strategies
Feverup: International Experience Marketplace
Integration into an existing ecosystem:
The entire operation happens within feverup.com
The predominant brand is always Fever, acting as an intermediary
Your event is listed alongside hundreds of other experiences in a global catalog
The focus is on discovery within the marketplace itself
Less flexibility in personalization and own strategies
Limited access to data and advanced marketing tools
The Fundamental Philosophical Difference
Fanz: Makes you the owner of your digital ecosystem. Each ticket sold strengthens your brand, expands your database, and enhances your ability for independent growth.
Feverup: Integrates you as a content provider in a marketplace. Each sale strengthens the Fever ecosystem, and your growth is tied to the traffic and visibility the marketplace decides to assign to you.
What Is Really Sought by Those Comparing Fanz vs Feverup?
Organizers studying this comparison are making a decision that will affect their operation for years. The most important questions they try to resolve are:
Brand control and positioning:
How do I want my audience to perceive my event?
Do I need to build my own brand recognition?
Do I want the buyer to associate the experience exclusively with me?
Ownership and data management:
What level of access will I have to my buyer's information?
Can I use that data to create retention strategies?
Will the database be my asset or the intermediary’s?
Operational autonomy:
How quickly do I access the money from sales?
Can I view my transactions in real-time?
Do I depend on third parties for critical business information?
Marketing and growth capacity:
What tools will I have to communicate with my audience?
Can I implement automation and advanced strategies?
How do I scale my operation without changing platforms?
Buyer experience:
How optimized is the checkout for Argentine users?
Does the purchase process generate trust or friction?
What payment methods will be available?
Fanz: Argentine White-Label Ticketing - Complete Functional Analysis
1. Own Domain and Hosting of the Purchase Experience
Fanz allows you to operate on completely customized domains or subdomains: yourevent.com.ar, tickets.yourbrand.com, or tickets.yourvenue.com.ar.
Why is this important?
When an Argentine user enters a ticket sales site, they subconsciously assess the legitimacy of the operation. A domain of your own generates immediate trust, reduces cart abandonment, and drastically improves conversion rates.
Concrete benefits:
Institutional credibility: The buyer perceives they are on the official event site, not an intermediary
Brand consistency: The purchase experience is a natural extension of your communication on social networks, advertising, and other channels
SEO and organic positioning: Your domain accumulates authority with each sale, improving your visibility in search engines
Long-term independence: You don’t depend on a third party platform; you can migrate your technology while retaining your domain
2. Unlimited Visual and Experience Personalization
Personalization in Fanz is not cosmetic: it is structural. You have complete control over:
Visual elements:
Complete color palette (primary, secondary, accents)
Custom fonts for titles, texts, and buttons
Logos and brand graphic elements
Header images, banners, and backgrounds
Icons and micro-interactions
User experience:
Design of the purchase flow step by step
Custom messages at each stage
Registration fields tailored to your specific needs
Confirmation pages with your identity
Fully branded transactional emails
Automated communications:
Purchase confirmations with your design
Customized pre-event reminders
Access instructions adapted to your format
Post-event surveys with your brand
Result: The buyer never sees the Fanz brand. The entire experience is designed to strengthen the perception of your brand and generate recall for future purchases.
3. Direct Integration with Mercado Pago: Real Financial Control
Fanz connects your operation directly with your Mercado Pago account, without intermediation.
Operational advantages:
Absolute financial transparency:
Each sale appears in your Mercado Pago panel in real-time
You can reconcile transactions daily without relying on external reports
Easily identify each payment and its origin
Immediate access to capital:
The money arrives according to Mercado Pago's standard conditions
You do not wait for monthly liquidations or third-party processes
Your cash flow is predictable and manageable
Payment methods optimized for Argentina:
Credit cards with all available installments
Debit cards
Money in Mercado Pago account
Payment with QR from the app
All means that your buyers already use regularly
Security and trust: Argentine users trust Mercado Pago. Seeing the familiar checkout reduces friction and drastically improves conversion, especially on mobile.
4. Total Ownership of Your Buyer Database
In Fanz, each buyer is YOUR buyer. You have full and unlimited access to:
Basic information:
Full name
Email
Phone (if required)
ID
Behavioral information:
Purchase history
Type of tickets purchased
Attendance frequency
Average tickets per purchase
Favorite events
Usage capabilities:
Unlimited export: Download your database whenever you want, in the formats you need
Integration with external tools: Connect with your CRM, email marketing platforms, or management systems
Advanced segmentation: Create custom audiences based on behavior, preferences, or value
Precise remarketing: Set up custom audiences in Facebook Ads and Google Ads with own data
Why this changes everything:
Your database is your most valuable asset. Each event you organize not only generates immediate income: it builds an audience you can re-impact in future opportunities. This is especially critical in:
Theaters: Communicate each new production to previous buyers
Annual festivals: Maintain the relationship throughout the year
Production companies: Consolidate audience across different events
Venues: Convert occasional visitors into recurring clients
5. Fast and Mobile-Optimized Checkout
More than 75% of ticket purchases in Argentina are made from smartphones. Fanz designed its checkout thinking exclusively on this reality:
Technical optimizations:
Ultra-fast loading: Less than 2 seconds on 4G connections
Minimal fields: We only ask for what is strictly necessary
Smart autocomplete: Reduces errors and speeds up the process
Large tactile buttons: Designed for fingers, not cursors
Adaptive keyboards: The correct keyboard for each field
Psychologically optimized flow:
Clear progress indicators: The user knows exactly what step they are on
Real-time validation: Errors detected immediately, without frustrations
Summary always visible: The buyer sees what they are buying at all times
Express checkout: For recurring buyers, purchase in less than 30 seconds
Measurable result: Conversion rates significantly higher than industry average, especially in mobile traffic.
6. Complete Suite of Marketing and Automation Tools
Fanz is not just a ticket selling system: it is a complete event marketing platform.
Integrated Email Marketing
No need for external tools:
Design and send campaigns directly from Fanz
Professional templates adaptable to your brand
Intuitive visual editor like drag-and-drop
Segmentation by behavior, previous purchases or categories
Use cases:
Exclusive pre-sales for VIP buyers
Next event reminders
Cross-selling of additional dates
Post-event satisfaction surveys
Announcements of new shows
Automatic Abandoned Cart Recovery
On average, 70% of carts are abandoned before completing the purchase. Fanz automatically recovers some of those lost sales:
Functioning:
A user adds tickets to the cart but does not complete the purchase
Fanz waits a reasonable time (configurable)
Sends a personalized reminder email with direct link to the cart
Can send up to 3 spaced reminders if necessary
Real Impact: You recover between 15% and 30% of abandoned carts with no manual effort.
24/7 Chatbot for Customer Service
Automatically answers frequently asked questions:
"Until what time can I enter?"
"Are there group discounts?"
"Can I change the date on my ticket?"
"Where is the event?"
"How do I download my ticket?"
Benefits:
You free your team's time for strategic tasks
You enhance the buyer's experience with instant responses
You reduce the volume of repetitive inquiries by email or WhatsApp
Tracking Pixels and Advanced Measurement
Fanz supports the installation of:
Meta Pixel (Facebook/Instagram): Complete tracking of the conversion funnel
Google Analytics 4: Detailed behavior analysis
Google Tag Manager: Flexible implementation of multiple tags
What you can do with this:
Exact ROI measurement: You know how much you sell for every peso invested in advertising
Create personalized audiences: Do remarketing only to those who abandoned the cart
Optimize campaigns in real-time: Identify which ads work and which do not
Precise attribution: Understand which channel is generating the most sales
7. QR Ticket Validation System
Validation from any device:
Smartphone with camera (Android or iOS)
Tablet
Computer with webcam
Specialized QR readers
Security features:
Duplicate prevention: Each QR can only be scanned once
Visual and auditory alerts: Valid, already used, or invalid ticket
Offline mode: Validation without internet connection with subsequent synchronization
Dashboard in real-time: View attendance live during the event
Advanced features:
Instant guest list
Filtering by ticket type
Capacity control by sector
Exportable attendance reports
Feverup: International Marketplace - Analysis of the Model
Concept: Global Catalog of Experiences
Feverup operates as a marketplace where users discover and purchase entertainment, culture, and leisure experiences.
Operation:
Users visit feverup.com
Explore a catalog of hundreds of activities
Compare options, read reviews, and select
Purchase within the Fever ecosystem
Your event is one more in the catalog: It appears listed alongside shows, gastronomic experiences, tours, family activities, and proposals from multiple organizers.
Marketplace Model Advantages
Initial visibility in an ecosystem with traffic: If your event matches what the Fever user is searching for, you can leverage the existing traffic of the marketplace.
Resolved technical and operational infrastructure: You don't worry about technical aspects; the marketplace handles checkout, payments, and ticket delivery.
Structural Limitations of the Model
1. Limited Brand Control
The visible brand at all times is Fever. Your event is identified, but the purchase experience does not reinforce your identity:
The user navigates feverup.com
Purchases through Fever
Receives confirmations from Fever
Associates the experience with the marketplace, not necessarily with you
Consequence: Building your own brand recognition is more difficult.
2. Restricted Access to Buyer Data
According to the marketplace's policies, your access to buyer information may be partial:
Basic data for event operation
Limited information for own marketing strategies
Restrictions on using the data outside the platform
Consequence: Your ability to create retention and remarketing strategies is limited.
3. Less Operational Flexibility
The checkout and purchase experience are standard for the entire catalog:
You do not personalize colors or design
You do not choose which fields to request
You do not control the purchase flow
You do not define available payment methods
Consequence: The experience does not adapt to the particularities of your audience.
4. Dependence on the Marketplace Algorithm
Your visibility within feverup.com depends on factors you do not control:
Marketplace decisions on featured items
Competition with other similar events
Changes in the recommendation algorithm
Consequence: Your growth is tied to third-party decisions.
Complete Functional Comparison: Fanz vs Feverup
Domain and Brand Control
Fanz:
Completely own and personalized domain
Design 100% adapted to your visual identity
The buyer is on YOUR site at all times
Each sale reinforces your brand, not the intermediary's
Feverup:
Domain and brand of the marketplace
Standardized design for the entire catalog
The buyer is on the Fever site
Sales strengthen the marketplace brand
Impact: With Fanz, you build your own digital asset. With Feverup, you depend on a third-party brand.
Ownership and Access to Buyer Data
Fanz:
Full and unlimited access to all data
Export without restrictions
Free use for any marketing strategy
The database is your asset
Feverup:
Limited access according to marketplace policies
Export and use restrictions
Difficulty in implementing own strategies
The base belongs to the marketplace ecosystem
Impact: Fanz lets you build your own audience. Feverup limits your strategic independence.
Method and Speed of Payment
Fanz:
Direct payment into your Mercado Pago account
Real-time transactional visualization
Availability of money according to MP's standard schedule
Complete financial control
Feverup:
Internal processing by the marketplace
Liquidations according to the intermediary's schedule
Greater dependence on third parties for financial information
Impact: Fanz gives you financial autonomy. Feverup adds a layer of intermediation.
Checkout Optimization
Fanz:
Designed specifically for Argentine users
Optimized for mobile (75% of traffic)
Local payment methods integrated
Maximum loading speed
Feverup:
Standardized checkout for a global audience
Less adaptation to local behavior
May include less relevant payment methods in Argentina
Impact: Fanz maximizes conversion in the Argentine market. Feverup prioritizes global consistency.
Marketing and Automation Tools
Fanz:
Integrated email marketing
Automatic cart recovery
24/7 chatbot
Complete support for tracking pixels
Advanced segmentation
Configurable automations
Feverup:
Limited capabilities for the individual organizer
Dependence on marketplace tools
Less flexibility for own strategies
Impact: Fanz makes you the owner of your strategy. Feverup integrates you into the marketplace's strategy.
Long-Term Asset Building
Fanz:
Each sale strengthens your brand
Each buyer expands your database
Your domain gains SEO authority
You build operational independence
Feverup:
Each sale strengthens the Fever ecosystem
Your growth is linked to the marketplace's growth
Less construction of own assets
Impact: Fanz builds long-term value. Feverup offers a short-term tactical solution.
Which Platform to Choose According to Your Organizer Profile?
Fanz is Ideal for:
Theatrical Producers and Venues with Continuous Programming
Why:
You build a base of spectators who will buy repeatedly
Each function feeds your audience for the next one
You communicate news directly without intermediaries
You generate income predictability with loyal audiences
Festivals and Annual Recurring Events
Why:
Maintain conversation with your audience throughout the year
Launch exclusive pre-sales for previous buyers
Generate expectation and loyalty between editions
Drastically reduce your marketing costs year after year
Production Companies with Multiple Events in Different Locations
Why:
Centralize your entire operation on a single domain
Consolidate audience across different events
Offer cross-discounts between proposals
Build a recognizable producer brand
Corporate and Private Events with High Demand
Why:
Own domain generates institutional credibility
Custom registration fields (company, position, area)
Complete branding aligned with corporate identity
Advanced reporting for demanding clients
Organizers That Run Digital Marketing Campaigns
Why:
Implement precise pixels and measurement
Create custom remarketing audiences
Optimize campaigns with real data
Measure exact ROI of each channel
Any Organizer with a Medium and Long-Term Growth Vision
Why:
Build your own digital assets
Do not depend on third-party policy changes
Scale without changing platforms
Your investment in branding is capitalized over time
Feverup May Be Suitable for:
Unique Events Without Continuity
If your event is an isolated experience, without repetition or brand-building:
You do not need a database for the future
You have no loyalty strategy
You seek only to solve the sale of that specific event
Organizers Without Capacity or Interest in Own Strategies
If you prefer to completely delegate the operation:
You do not want to manage your own marketing
You are not interested in building a brand
You seek only to appear in an existing catalog
Experimental or Validation Events
If you are testing an idea and do not know if it will continue:
You do not invest in your own infrastructure yet
You want to validate demand with minimal commitment
Do not worry about capitalizing on an audience for the future
Frequently Asked Questions: Key Decisions
Why is it so important to sell on my own domain?
An own domain like tickets.yourevent.com.ar generates immediate trust in the Argentine buyer, drastically reduces cart abandonment, and builds your brand with every interaction. Additionally, you accumulate authority improving your organic positioning over time, and you have an independent digital asset that does not depend on third-party platforms, allowing you to migrate technology without losing your web presence.
Why do I need total access to my buyer base?
Your database is your most valuable asset because it allows you to communicate directly with your audience without additional marketing costs, implement segmented email marketing strategies, create custom audiences for social media remarketing, and turn each event into an opportunity to strengthen the relationship with previous buyers. Without total access to this data, each event starts from scratch and you lose the ability to build a loyal audience in the long term.
Which platform really allows advanced marketing?
Fanz equips you with tracking pixels (Meta Pixel, Google Analytics, Tag Manager) to measure conversions and optimize campaigns, integrated email marketing with advanced segmentation, automatic abandoned cart recovery that recovers up to 30% of lost sales, 24/7 chatbot that answers frequent queries, and integration capacity with CRM and external tools. Feverup, as a marketplace, limits these capabilities by focusing on general ecosystem tools.
Why do local payment methods matter so much?
Mercado Pago dominates over 70% of digital transactions in Argentina, and users trust its security and familiarity. A checkout with integrated Mercado Pago reduces friction in the purchase process, allows all current installment and discount options, facilitates payments from the mobile app, and can increase your conversion rate up to 30% compared to international checkouts that do not include this payment method.
How does checkout speed impact sales?
For every second of delay in loading the checkout, you lose approximately 7% of potential conversions, and 53% of users abandon if the page takes more than 3 seconds. Since 75% of purchases are made from smartphones, Fanz optimized its checkout to load in less than 2 seconds on Argentine 4G connections, minimize form fields, and eliminate unnecessary steps, achieving conversion rates significantly higher than the industry average.
Conclusion: Two Models, Two Futures
Feverup is a Tactical Solution
Works when:
Your event is unique and has no continuity
You are not interested in building your own brand
You prefer to delegate the entire operation
You do not need data or marketing tools
Main limitation: You do not build your own assets. Each event starts from scratch.
Fanz is a Strategic Platform
Choose it when:
You want total control over your operation
You need to build and strengthen your brand
You seek to own your buyer's database
You implement advanced marketing strategies
Think of sustainable growth in the medium and long term
Main value: Each sale adds up. Each buyer is an asset. Each event enhances the next.
The Final Decision: Do You Want to Sell Tickets or Build a Business?
If your goal is to solve ticket sales for an isolated event, any system can work.
But if your vision includes:
Building a recognizable brand
Generating your own and loyal audience
Operational and financial independence
Scalability without limits
Turning every event into a long-term asset
Then you need Fanz.
The choice between Fanz and Feverup is not just technical: it is strategic. It is choosing between being the protagonist of your story or a secondary actor in someone else's platform.
Which model aligns with your real goals? The answer defines the future of your event operation.
