Argentinian Ticketing Comparison 2025: Fanz vs Passline

Updated: October 2025 | Only current and verified features

Choosing a ticketing platform directly impacts sales, margins, and brand. In Argentina, Fanz and Passline are key players with different approaches. This comparison of Argentinian ticketing platforms summarizes verified data as of 10/8/2025 to help you make a decision. It also covers most relevant scenarios for ticketing platforms in Argentina.

Who it suits and why (2025)

When choosing a ticketing platform, it is important to consider the specific features and needs of each user or event. Each platform offers particular advantages that can better suit different profiles. One key factor in making the best decision is identifying which option uniquely aligns with the user or event profile.

Quick scenario for different profiles

New producers

Passline provides marketplace traffic and immediate sales without the need to create your own site. This operating method allows new users to access your ticket from day one. The initial effort is minimal because you don't need your own infrastructure to start. Additionally, the purchasing process is fast and compatible with any mobile device, facilitating access from mobile devices.

Established brand and venues

Fanz prioritizes its own domain, SEO, remarketing, and data control. The system adapts to your visual identity and keeps your users in your brand's ecosystem. This management strengthens the connection with your audience and improves the experience with every purchase.

Functionality comparison

Own domain and white label

Fanz

Fanz allows you to sell from your own website, maintaining your branding and style, generating a genuine connection with the user.

Passline

Passline publishes your event on their shared domain, reaching active users in their marketplace. The system multiplies your immediate exposure.

Local payments with Mercado Pago

Fanz

Mercado Pago deposits directly into your account after each ticket purchase. The platform processes the payment without intermediaries. Customers see transparency, and the commitment to immediate delivery enhances trust.

Passline

Passline intermediates payments according to their commercial policies. Check rates, settlement times, and ticket conditions. This management style may add an additional step but offers support.

Seat maps and numbering

3D System of Fanz

Fanz offers three-dimensional maps focusing on each individual seat. Users see exactly their location before confirming the ticket purchase. This presentation reduces inquiries. Also, the system allows for an advanced search of locations or seats within the 3D map, making it easy to find the desired option quickly and efficiently.

Standard System of Passline

The two-dimensional map shows venue areas simply. The public can choose their ticket according to the sector they prefer.

Furthermore, the system allows identifying the paper face used in the printing of the physical ticket, facilitating the management and control of printed tickets.

Clarity point

Precision in seat selection prevents claims. Customers value seeing their exact position before finalizing the ticket purchase. Moreover, precise seat selection allows for a faster and more efficient response to user inquiries.

Local integrations with AFIP

Billing in Fanz

Each ticket generates an automatic fiscal receipt. Users receive legal documentation without additional paper.

Maintaining the lifespan of fiscal printing components, such as print heads and ribbons, is essential to ensure service continuity.

Information on Passline

There is no public evidence of a direct integration with AFIP. Check how they handle fiscal compliance and the issuance of receipts for each ticket sold.

White label and domain control

Own site sales with Fanz

Fanz enables you to market the ticket from your institutional website, maintaining a consistent purchase experience from start to finish. The system fully integrates with the corporate look & feel, showcasing personalized colors, logos, links to commercial policies, change and refund policies, and direct contact links. The public perceives a professional management that reinforces the brand and keeps everything under your account, without visible third-party intervention.

Additionally, you can integrate a dedicated app for managing specific functions such as seat assignment or ticket validation.

Marketplace exposure with Passline

Passline hosts your product on its domain, gaining immediate exposure from the marketplace. SEO is left to them, but your ticket appears alongside other similar events. This form of visibility attracts new audiences to the platform.

User-perceived value

Navigating a known and reliable website significantly improves conversion rates. Seeing familiar colors and consistent branding generates immediate trust. Users value this form of professional presentation.

Optimized purchase UX

Mobile-first experience

Integrated checkout in Fanz

Complete purchase process on your website with native mobile apps. Modules with integrated live chat support. Immediate confirmation by email with personalized templates. Automatic reminders days before the event. Additionally, some reminders and services activate within 24 hours for greater efficiency. Visible discounts at each step. Clear and easy-to-apply discount coupon. Complete list of sectors with real-time availability. The software processes each ticket with perfect fluidity.

Uniform flow in Passline

Standardized and familiar purchase experience for frequent marketplace users. Users know the navigation style, reducing friction.

Impact on conversion and support

Good UX reduces subsequent claims and improves responses at live events. Micro-optimization at each step of the funnel saves contact times with technical support. Well-designed software prevents repeated issues at the same process points.

Payments, cards, and liquidation

Accepted payment methods

Credit and debit cards

Both platforms support national and international credit cards. The community can choose installments according to the card issuer. The system processes the ticket immediately upon payment approval. This form of payment is preferred for event purchases.

Card coverage

Local and international debit and credit cards. The goal is maximum coverage so users don't abandon due to lack of their preferred method.

Payment processing

Both software process payments in Argentine pesos. In Fanz, Mercado Pago delivers funds directly to your account after each ticket purchase. Users see immediate confirmation, strengthening delivery compliance.

Discount system

Coupon management

Simple and effective coupon system on both platforms. Apply discounts for early purchase or specific user segments. Discounts are always visible in the final summary before confirming the ticket. The software automatically calculates the adjusted amount. Additionally, coupon or QR code redemption is simple and fast, allowing customers to obtain their benefits immediately both in physical stores and online.

Commercial strategy

Users respond positively to clear incentives. The early discount approach accelerates ticket sales during the pre-sale stage. This form of dynamic pricing optimizes total revenue.

Data marketing and audiences

Fanz Tools

Integrated artificial intelligence

Recover lost sales with AI and send automatic reminders. Automated chat responds to frequent user inquiries 24/7 and converts 1 in 10 inquiries into purchases. Applications with detailed analytics of responses and behavior patterns. Complete data export for external Business Intelligence tools. Native email marketing channel with advanced segmentation. Direct links to Facebook, Google, and other platform pixels. The software centralizes everything, eliminating complex integrations. Each ticket sold feeds the database for future campaigns, strengthening the brand in the long term.

Passline Services

Dissemination within its network

Dissemination services leveraging the marketplace audience. Link for manual installation of tracking pixels. Users are registered in the shared Passline database. This management style requires coordination with the platform team.

Monthly campaign audit

A quick review each month detects differences between campaigns that generate positive ROI and those that don't. Consolidate your complete list of historical buyers. Use email for live responses during the event and post-event communication. Software with robust reporting simplifies this form of continuous optimization. Active users deserve constant and personalized communication, clear in every message.

Access control

Validation systems

Mobile device validation

Both platforms offer phone validation through native applications. Users present their ticket in QR format from their smartphone. The system scans and validates in seconds, ensuring a quick and efficient entry.

Additionally, different validation teams can be managed to optimize access control at large events.

Fanz offline QR

Operating system without the need for cables or internet connection. The software synchronizes all issued users and tickets before the event. This contingency form eliminates connectivity issues.

Maps, seat, and room experience

Advanced visual selection

Smart reservation system

Interactive visual selection of exact location. Specific seat reservation automatically blocks simultaneous double purchases. The software updates real-time availability for all browsing users. This form of prevention eliminates accidental overselling.

Visual support material

Venue photographs

Real photos of the venue from multiple angles help the audience decide without prior doubts. Request real venue photos of the view from each premium seat to ensure total transparency.

Local integrations and systems

Software architecture

Complete accounting system

Direct exports to the corporate ERP, eliminating manual transcription. Service system for synchronized multi-site operation. Modular system with activatable features as needed. The scalable system supports growth without future migrations.

AFIP fiscal compliance

In Fanz

Automatic invoice issuance according to user conditions. Each ticket generates an immediate fiscal receipt. The software complies with current regulations without additional management. The legal aspect is natively integrated into the operation form.

In Passline

Request concrete and written information about receipt issuance. Verify how it impacts your specific fiscal situation before committing your commercial operation.

Inventory control

Stock management

Real-time stock by sector and product. Additionally, the system allows managing additional products associated with the event, facilitating stock control for both tickets and other related products. Automatic sending control of receipts after each ticket purchase. Strict control over coupon usage to avoid fraud. The system maintains data integrity without the need for manual adjustments. Users trust the displayed availability, reinforcing purchase security.

Requirements for formal companies

A formal company needs clear, precise, and auditable information for Argentinian legislation. Software integrated with AFIP is not optional but mandatory in this operation form. This part of the legal aspect is non-negotiable under any excuse.

Data security and privacy

Data security and privacy are essential pillars in any modern ticketing system. When customers entrust their personal and payment information to a company, they expect all data to be protected professionally and in line with the best practices in the Argentinian market. Companies managing tickets must commit to safeguarding their customers' information, as any breach can affect the brand's reputation and the trust in the purchase process.

Data security in ticket management

In ticket management, data protection covers from the moment the customer enters their information into the system to the storage and subsequent use by the company. Robust ticketing software must guarantee that all sensitive data is safeguarded through encryption technologies and access control systems. Companies operating in Argentina must prioritize information security to meet both customer expectations and local regulations.

Encryption and storage protocols

The use of advanced encryption protocols is essential to ensure customer information travels securely between the browser and the server. Furthermore, data storage must take place on protected servers, using disk encryption and authentication systems that prevent unauthorized access.

Access and information control

Access control to information is another key aspect in data security. Companies must implement authentication and authorization systems that limit data access only to authorized personnel. This includes managing internal permissions and tracking each action on the information. A clear access and control policy ensures that customer data is used solely for intended purposes, minimizing risks and strengthening trust in the ticketing system.

Privacy and security policy

Having a well-defined privacy and security policy is fundamental for any company managing tickets and customer data. This document should detail how information is collected, stored, used, and protected and must be available transparently to all customers. Companies should clearly communicate their policies, update them regularly, and ensure that each customer knows their rights and the measures taken to protect their data. A solid policy not only complies with Argentinian regulations but also reinforces the company's commitment to security and privacy in each ticket purchase.

Pricing, fees, and cost structure

Total cost components

Complete breakdown

Ticketing commission for each processed ticket. Payment gateway fees (Mercado Pago or others). Third-party charges according to configuration. Financing options and associated costs. Final prices paid by end users. It's essential to compare the final price between platforms to ensure users receive the best possible offer.

The platform calculates everything automatically, considering variables like taxes in its breakdown of components or associated costs, but understanding each component strengthens the commitment to commercial transparency.

Requesting detailed information

Request written responses

Estimated prices based on projected user volumes. Prices inclusive of taxes without fine print on secondary paper. Prices with clear installment financing. Prices with applicable current promotions for your ticket. Compare final net prices between platforms. The system may vary, but the commitment should be total clarity in billing form.

Beware of scattered integrations

Avoid plugin supermarkets

Uncontrolled integration supermarkets scatter hidden costs. Each additional module can add extra fees. Clients don't see these internal costs, but they impact your margin on each ticket sold. The commitment should be an integral system without a fragmented charging form.

Price adjustment clauses

The market and financial market constantly change in Argentina. Request specific measures for rate adjustment clauses. Protect your operation from sudden increases that affect the commercial commitment with your clients in legally binding documentation.

Evidence and real use cases

Case 1: Independent theater (El Camarin de las Musas)

Implemented configuration

Own domain with a complete white label. Premium product positioned for high-value clients. Ticket printing with corporate branding on each receipt. Dedicated applications for professional door control. Automated daily report printing. Integrated fiscal receipt printing with AFIP. The Fanz platform fulfilled the premium experience commitment.

Case 2: Cultural center (CCARMOZA)

Operational challenges solved — Centro Cultural Armoza

The platform demonstrated its robustness in large-scale events within the Armoza venue.
QR offline access control worked perfectly even without an internet connection.
Massive load of attendees during peak hours was managed without interruptions.
Medical and security services integrated into the access system with real-time alerts and constant monitoring from the control center.
Each entry was processed flawlessly, ensuring a smooth, secure, and orderly entrance for the public.
An impeccable operation that combines technology, coordination, and experience at the service of culture.

Case 3: Corporate (Endeavor)

Specialized modules activated

Subscriber management modules with automatic renewal. Theater company modules with revenue sharing. Exclusive services for sponsors with VIP boxes. The system managed complex relationships with multiple clients and stakeholders.

Case 4: Educational institution (Northlands)

Multi-campus structure — Northlands

The platform operated with full stability in Northlands' multi-campus structure, simultaneously coordinating different access points.

Branches were managed with shared stock, a centralized logistics hub, and independent accreditation points on each campus. The platform allows efficient management of each branch, showing real-time ticket availability for each one.

The system enabled unified management for ticketing, communication, and entry control, with differentiated access for press and internal staff.

Each campus maintained real-time availability of tickets and credentials, ensuring an organized, efficient, and uninterrupted experience.

Frequently resolved questions

Which platform sells on own domain?

Fanz allows sales on your institutional domain. Passline sells on its shared domain passline.com. This directly affects brand, organic SEO, and control of advertising accounts. The system on its own domain strengthens brand commitment.

How do I optimally accept cards?

Both platforms support national and international cards. Prioritize local Argentine BIN processing. Set up installment plans with major bank cards. Ensure smooth card validation in the checkout without complex forms. The platform should process each ticket quickly, maintaining a commitment to high conversion. Clients abandon if the payment form is confusing.

Can tickets be paid with credit card installments?

Yes, both platforms process credit cards with financing. Check installment payment conditions according to the issuer. Verify the real costs absorbed by the organizer versus the final customer. The commitment to transparency eliminates surprises.

What applications are needed at the door?

Essential ticket validation apps on mobile devices. Internal staff chat system for quick coordination. Mail and email templates prepared for frequent responses. The integrated system reduces the resolution time of inquiries. Clients at the door expect a commitment to immediate attention without delays. Additionally, these applications allow registering and managing any client claims in real time during access.

How do I manage discounts and coupons effectively?

Segment offers by clear pre-sale stage. Activate discounts with a cap of available tickets. Control coupon use to prevent fraud or duplications. The platform must block already used codes, maintaining equity commitment. This management style protects all clients equally without unfair exceptions.

What happens if an operational problem arises?

Automatically redirect incidents through the official support channel. Measure occurrence times and the exact funnel point affected. Don't repeat the same mistakes in future events using a paper log. The incident log system facilitates continuous learning. The commitment should be constant improvement in every operation form.

Can a technical and commercial audit be requested?

Yes, both are recommended. Technical audit covers: QR functionality, system stability, cable and network infrastructure, cash register integration. Commercial audit analyzes: complete conversion funnel, critical step with the highest client abandonment, conversion rates by device and source. Well-audited platforms maintain a quality commitment.

Final synthesized recommendation

When to choose Passline

Ideal profile

Ideal for quickly entering the market without prior infrastructure. Capture immediate event sales by leveraging marketplace traffic. Operate with a low learning curve without deep technical commitment. New clients without their audience need quick visibility. The platform operates in a standardized form, reducing the need for complex configuration.

When to choose Fanz

Strategic profile

If you already have an established brand and a loyal audience, take your company to the next level.
With your own domain, capitalize on the entire user experience and strengthen your branding without relying on third parties.
Automate marketing and support with AI, optimizing sales and improving every point of contact with your clients.
Have full traffic metrics on your website, advanced remarketing, and total data control.
Manage official emails with your brand, without intermediaries or manual process paper.
The scalable system integrates cards, payments, and real-time reporting, supporting your growth with continuous support and a more efficient, automated, and professional operation.

Practical decision based on volume

If you organize a small number of sporadic events, start in the marketplace without initial investment. If you organize repeated events throughout the year with a vision of sustained growth, scale to white label as soon as possible. The commitment to brand building justifies the investment in your own system. This strategic thinking differentiates sustainable businesses from isolated opportunities.

Next actionable steps

Request official information

Written documentation

Request complete information and written responses on real costs, implementation times, final public prices, detailed commission fees. There must be total legal transparency, without later surprises. Compare both platforms with the same criteria for clients and equivalent volumes.

End-to-end practical test

Full demo of the flow

Test a comprehensive demo of the entire process: ticket purchase from scratch, real card payment, immediate receipt issuance, ticket printing in different formats. The system must work independently of partial simulations. This form of evaluation reveals details that commercial commitment may omit in generic presentations.

Audit with your operational team

Access control validation

Conduct a simulated access audit with your door team. Test the software in real venue conditions. Verify offline functionality if critical. Evaluate the technical support commitment live during the test. Event clients do not forgive failures in access control.

Define essential modules

Minimum feature list

Define a concrete list of indispensable modules: digital marketing tools, door applications with offline validation, daily automated reports, AFIP integration if applicable. The chosen software must cover 100% without external complex integration paper. The commitment must be to an integral platform in any form of use.

Closure and additional resources

Thank you for reading this comprehensive comparison of ticketing platforms for Argentina 2025.

The commitment of this Argentinian ticketing comparison is to provide you with verified data without inflated marketing paper. Event clients deserve professional experiences from the first ticket to the last access control. The software you choose defines how your brand is perceived in the increasingly competitive Argentinian market.