Fanz vs PlateaNet: 2025 Feature Comparison

Choosing between Fanz and PlateaNet is one of the most important decisions for organizers looking to professionalize ticket sales in Argentina. It's not just about "where do I sell tickets," but deciding whether you will build your own brand or operate within another company's ecosystem.

This guide compares only real and current features in 2025, focusing on aspects that most impact your event's success: brand control, database ownership, payment methods, marketing tools, and purchasing experience. No roadmap promises or "coming soon" features.

What an organizer looks for when comparing ticketing platforms

The intention behind the search fanz vs plateanet is clear: to find a platform that allows more control, better shopping experience, and modern tools to sell more tickets with less operational effort.

Professional organizers in 2025 prioritize:

Total brand control Selling under your own domain, with your logo, colors, and identity. The buyer should feel they are purchasing from your site, not a third-party platform.

Direct payment without intermediaries Receive money into your Mercado Pago account according to the processor's commercial timings, without waiting for platform settlements or relying on their payment policies.

Complete and own database Have full access to your buyers' data for remarketing, email marketing, loyalty, and analysis. No restrictions, no sharing with other organizers.

Integrated marketing tools Smart segmentation email marketing, automatic remarketing to recover abandoned carts, and automations that work 24/7 without manual intervention.

Checkout optimized for conversion Fast, mobile-first purchase process, with minimal steps and maximum speed. Every second of friction is a lost sale.

Data-driven decisions in real time Dashboard with metrics updated instantly: sales per hour, source channels, best-selling ticket types, attendance projection.

Structural Difference: True White Label vs Traditional Marketplace

The fundamental difference between Fanz and PlateaNet is not in minor details: it's a full business model difference that impacts every aspect of your operation.

Fanz: True White Label

Fanz operates as a true white-label ticketing platform. This means the technology operates invisibly in the backend while your brand fully dominates the frontend.

What does true white-label mean?

• Your domain: Shoppers access yourevent.com.ar, not fanz.com.ar/your-event

• Your logo: In the header, at checkout, in emails, everywhere

• Your design: Colors, fonts, visual structure that reflects your identity

• Your checkout: The purchase process seems developed by you, not by an external platform

• Your emails: Confirmations, reminders, and communications with your complete branding

The entire experience happens within your brand, not the platform.

Additionally, Fanz delivers the complete database to the organizer, integrates direct payment with Mercado Pago, and offers modern tools like AI email marketing, automatic remarketing, and a modular dashboard with real-time metrics.

The buyer never knows Fanz exists. To them, they are purchasing directly from the official event site.

PlateaNet: Traditional Marketplace

PlateaNet operates as a centralized marketplace where multiple events coexist under the same digital roof.

What does the marketplace model imply?

• Events are listed within the plateanet.com domain

• The platform manages the sales process within its environment

• Buyers navigate the PlateaNet ecosystem, not your site

• The database remains within the marketplace and is not delivered to the organizer

• Your event shares visual space and attention with other events

Model advantage: Potential cross-visibility with other events in the marketplace.

Model disadvantage: You build PlateaNet's brand, not yours. Each sale strengthens its ecosystem, not your independent community.

Brand Control

Brand control defines whether each sale reinforces your identity or that of the intermediary platform.

Fanz

✅ Own domain — yourown.com.ar or entries.yourbrand.com
✅ Full branding — Logo, colors, fonts, complete design
✅ Custom checkout — Purchase process with your visual identity
✅ Emails with your brand — Confirmations and communications from your identity
✅ No diversion — The buyer never sees other events or third-party ads
✅ Professional perception — The public perceives you have your own infrastructure

PlateaNet

❌ Sells within its domain — plateanet.com/your-event
❌ Shared experience — Your event coexists with others in the same space
❌ Subordinate brand — PlateaNet's branding dominates the experience
❌ Attention competition — The buyer may be distracted by other events

Real impact: A buyer who accesses festivaltitle.com.ar perceives a professional organization with its own infrastructure. A buyer who accesses plateanet.com/event-12345 perceives just another event within a massive platform. This difference impacts trust, conversion, and brand recall.

Database Ownership

The buyer database is the most valuable asset an event generates. Who controls it defines who can capitalize on that value in the long term.

Fanz

Fanz has a key differentiator: 0% shared database use.

This means:

• All the information is yours — Names, emails, phones, purchase history

• Unlimited export — Download your data whenever you want, in CSV/Excel format

• No restrictions — Use the data for whatever you need without asking for permission

• No cross-promotion — Fanz does not use your database to promote other events

• No mix — Your buyers do not mix with those of other organizers

Why is having the complete database useful?

• Direct email marketing: Communicate launches, exclusive pre-sales, content

• Social media remarketing: Create custom audiences on Facebook/Instagram

• Loyalty: Build a long-term relationship with your community

• Analysis: Understand purchase patterns, preferences, behavior

• Accumulated value: Each event adds to your asset, not the platform’s

PlateaNet

In PlateaNet, being a marketplace, the database remains within the platform’s ecosystem.

• The organizer has limited access according to marketplace policies

• Data is managed under PlateaNet's terms

• Direct remarketing and loyalty opportunities are restricted

Strategic implication: If you run an annual festival and sell 5,000 tickets, that list is gold for next year. With Fanz, that list is yours forever. With PlateaNet, you depend on their access policies.

Payment Method

The cash flow defines your liquidity, financial autonomy, and dependency on third-party policies.

Fanz

✅ Direct payment via Mercado Pago — Without platform intermediation
✅ Total control of the flow — You see each transaction in your MP account
✅ Mercado Pago times — Accreditation according to normal commercial terms (7-10 days)
✅ All methods — Saved cards, debit, e-wallet, installments, QR
✅ Total transparency — You know exactly what comes in and goes out

Operational advantage: You do not rely on the platform to "settle you." Money goes from the buyer to Mercado Pago to your account, period. Fanz does not touch the money.

PlateaNet

Traditional payment model centralized on the platform.

• PlateaNet processes payments through its infrastructure

• Settlement depends on their policies and schedules

• The organizer waits for the platform to release funds

Financial implication: For organizers with high pre-event expenses (advances to artists, venue rentals, production), settlement speed is critical. Fanz’s direct payment provides immediate liquidity; the traditional model generates dependency.

Shopping Experience: Speed and Conversion

Checkout is where sales are won or lost. Every second of friction, every additional step, every unnecessary field increases the abandonment rate.

Fanz

Checkout mobile-first optimized for conversion:

• Speed: Loads in less than 2 seconds

• Minimalistic design: Only the necessary fields, nothing more

• Mobile-first: Specifically designed for purchases from a cell phone (70% of traffic)

• Autocomplete: Mercado Pago allows payments with saved cards (one click)

• Minimal steps: From selection to purchase completed in seconds

• Abandonment reduction: Less friction = more conversions

Key complement: Fanz’s email marketing and automatic remarketing recover shoppers who abandoned the cart, turning losses into sales.

PlateaNet

Checkout within the marketplace:

• Industry standard purchase process

• Several steps to complete the transaction

• Shared navigation with other events (potential distractions)

• No saved cards or integrated digital wallet

Measurable difference: A checkout that allows payment with a saved card in one click vs. one that requires manually entering 16 digits can have conversion differences of 20-30%. Friction kills sales.

Organizer Dashboard

The panel is where you spend hours managing your event. Its design, speed, and features define your daily operational efficiency.

Fanz

✅ Modern panel — Current interface, intuitive, visually clean
✅ Modular — Configure views according to your needs
✅ Scalable — Works equally well for 1 event or 50
✅ Real-time statistics — Metrics updated every few seconds
✅ Integrated marketing — Email, remarketing, and automations in the same place
✅ Quick actions — What you use most is one click away

Consolidation: Everything in one place. No need for Mailchimp for emails, another tool for remarketing, another for reports. Fanz integrates everything in the panel.

PlateaNet

Marketplace's classic reports:

• Sales and attendees visualization

• Industry standard features

• Traditional reports

Practical difference: For organizers managing complex operations (multiple events, sophisticated marketing campaigns, deep analysis), the Fanz panel offers capabilities that traditional panels do not.

Marketing Tools Available Today

The marketing tools define whether your platform simply "sells tickets" or actively helps you sell more.

Fanz

AI-integrated email marketing:

• Create campaigns directly from the panel

• Automatic segmentation by purchase behavior

• Send time optimization

• Customizable designs with your branding

• No external tools or complex integrations

Automatic remarketing bots:

• Detect abandoned carts in real time

• Send personalized recovery sequences

• Work 24/7 without human intervention

• Learn from each interaction to optimize messages

• Recover between 10-20% of sales that would be lost

100% segmented campaigns:

• Because the database is yours, you can segment however you want

• "All those who bought VIP last year"

• "Buyers from the north zone"

• "People who opened emails but did not buy"

24/7 Chatbot (optional add-on):

• Automatically answers inquiries

• Availability, locations, payment methods

• Frees the team from repetitive tasks

White-label design:

• All communications with your brand

• Professionalism that boosts conversion

PlateaNet

General marketplace tools:

• Basic communication with buyers

• Industry standard features

• No IA-integrated automation natively

Implication: With Fanz, marketing is part of the system. With PlateaNet, you need external tools for advanced features.

Technical Integrations

Integrations define how well the platform connects with your existing digital ecosystem.

Fanz (active features today)

✅ Own domain — Complete configuration with automatic SSL
✅ Mercado Pago — Direct integration, all payment methods
✅ Web Embed — Sales widget to insert on your existing site
✅ Modular Panel — APIs for custom integrations if needed
✅ Automations — Connection with your workflows
✅ Tracking pixels — Facebook, Instagram, Google Analytics

PlateaNet

Marketplace standard integrations:

• Basic industry features

• Operation within PlateaNet's ecosystem

Real Limitations of Each Platform

No platform is perfect for everyone. Understanding the limitations helps choose correctly.

Fanz

Not a marketplace:

• Does not offer external platform traffic

• No "discovery" of your event by users browsing the site

• You need to bring your own traffic (social media, ads, email, press)

Ideal for:

• Active brands with existing community

• Organizers with their own marketing strategy

• Events that already have promotion channels

Consideration: If your only sales strategy is "to appear on a platform and wait for people to find you," Fanz is not for you. If you have (or plan to build) your own audience attraction capability, Fanz gives you the tools to convert better.

PlateaNet

No own domain:

• You sell within the PlateaNet ecosystem

• Your brand is subordinate

No buyer database:

• Limited access to your own audience

• Remarketing and loyalty restricted

No direct payment:

• Dependency on platform settlements

• Less control over financial flow

Less optimized checkout:

• No saved cards or digital wallet

• More friction in the purchase process

When Fanz is Convenient and When PlateaNet Is

The correct choice depends on your goals, current situation, and long-term vision.

Fanz is convenient when:

✅ You want to sell with your brand — Own domain, full branding, professional perception
✅ You want to control your database — For remarketing, loyalty, analysis
✅ You need direct payment — No intermediaries, immediate liquidity
✅ You're looking to increase sales with IA — Automatic remarketing, smart email marketing
✅ You prioritize modern experience — Optimized checkout, current panel
✅ You have or will build your own audience — Active social media, email list, community
✅ You think long-term — Every event builds your brand and base

PlateaNet is convenient when:

✅ You're looking to operate within a traditional marketplace — Proven model, quick setup
✅ You don't need brand control or data — Simplicity is more important than autonomy
✅ You don't have your own marketing strategy — You rely on marketplace traffic
✅ You prioritize simplicity over advanced features

Conclusion

The Fanz vs PlateaNet comparison shows two completely different models for understanding ticketing.

PlateaNet operates as a consolidated marketplace for organizers seeking a centralized environment, quick setup, and traditional operation. It's a valid option for those who prioritize simplicity over control and autonomy.

Fanz represents the evolution towards total independence. As a white-label ticketing platform, it delivers:

• Own domain with full branding

• 100% organizer's database

• Direct payment via Mercado Pago

• Integrated AI email marketing

• 24/7 automatic remarketing that recovers sales

• Modern panel with real-time metrics

• Optimized checkout for maximum conversion

For brands that want to grow, professionalize operations, build their own community, and improve conversion, Fanz offers an optimized, modern ecosystem fully aligned with the organizer's identity.

The final decision boils down to one question: Do you want to sell tickets within someone else's platform, or do you want to build your own professional ticketing with technology that belongs to you?

The answer defines not only your ticketing tool but your long-term brand-building strategy.

FAQ: Frequently Asked Questions about Fanz vs PlateaNet

General Questions

What is the main difference between Fanz and PlateaNet?

The fundamental difference is the business model. PlateaNet operates as a marketplace where you sell under their brand and domain, sharing space with other events. Fanz is a white-label ticketing platform: you sell under your own domain with complete branding, and the buyer never sees the Fanz brand. With Fanz, you build your brand; with PlateaNet, you operate within their brand.

Can I use my own domain on both platforms?

No. PlateaNet operates under its corporate domain (plateanet.com) where events are listed on their platform. Fanz allows you to set up your own domain (example: yourevent.com.ar or entries.yourbrand.com) so you sell tickets as if you had your own independent ticketing system.

Is Fanz only for large events?

No. Fanz works perfectly for events of any size. A theater with 80 seats benefits equally from having their own domain (yourplay.com.ar is more credible than plateanet.com/play-12345). The automatic remarketing recovers sales just as well whether it's 10 or 1,000. The white label is not "for big events": it's for professionals of any scale.

Can I migrate from PlateaNet to Fanz?

Yes, migration is possible. The process involves setting up your white-label in Fanz (domain, branding, payment methods) and starting to operate. The challenge is if PlateaNet holds your historical database, you will not be able to import past buyers. That's why it’s important to choose well from the start, thinking mid-term.

About Payments and Collections

What payment methods can I offer on each?

Fanz, by integrating with Mercado Pago, offers all its methods: credit cards with installments, debit, Mercado Pago wallet, saved cards (one-click purchase), QR, and transfers. PlateaNet offers the available methods in its payment infrastructure. The key difference is that Mercado Pago allows saved card payments (without re-entering details), significantly increasing conversion.

About Database and Marketing

Who owns the buyer database?

In Fanz, the database is 100% the organizer's with 0% shared use. Unlimited export, no restrictions, and Fanz does not use your contacts to promote other events. In PlateaNet, being a marketplace, the database remains within its ecosystem with access according to their policies. This difference is critical for remarketing and loyalty strategies.

Can I do email marketing from the platform?

Fanz includes AI-integrated email marketing directly in the panel: you create campaigns, segment audience (e.g., "all VIPs from last year"), customize design, and send, all without leaving the system. PlateaNet does not offer this integrated functionality; you need external tools like Mailchimp and manually export/import data.

What is the automatic IA remarketing that Fanz has?

They are intelligent bots that detect when someone abandons the cart and automatically send personalized message sequences to recover that sale. They work 24/7 without you doing anything. Organizers report recovering between 10-20% of sales that would otherwise be lost. PlateaNet does not offer this functionality natively.

Can I segment my audience for specific campaigns?

With Fanz, yes, because you have the complete base. You can create segments like "buyers from the north zone", "people who bought VIP", "those who opened emails but did not buy". With PlateaNet, having limited data access, segmentation possibilities are restricted.

About Purchase Experience

Which has a better checkout for mobile?

Fanz has a mobile-first checkout specifically designed for conversion on smartphones (where 70% of purchases occur). It loads in less than 2 seconds, minimal fields, autocomplete, and allows payment with Mercado Pago saved card in one click. PlateaNet has a standard marketplace checkout with more steps and no saved cards.

Why is checkout speed so important?

Every additional second of load reduces conversion by about 7%. A checkout taking 5 seconds may lose 35% of sales just due to speed. Moreover, every additional field that isn't essential causes abandonments. The difference between an optimized and traditional checkout can result in 20-30% more conversion with the same traffic.

Can buyers pay with a saved card?

In Fanz, yes, thanks to the Mercado Pago integration. A buyer with saved cards in their MP account can purchase in one click without re-entering details. In PlateaNet, typically, you have to manually enter card details each time. This friction difference strongly impacts conversion, especially in impulse purchases from mobile.

About Technical Features

Can I see sales in real-time?

Fanz displays metrics updated every few seconds: hourly sales, best-selling ticket types, source channels, attendance projection, automatic alerts. PlateaNet offers traditional marketplace reports. For organizers tweaking marketing campaigns on the fly, Fanz’s real-time data is an operational advantage.

How does entry validation work at the door?

Both platforms use scannable QR codes with a mobile app. The difference is that in Fanz, even the confirmation email with the QR carries your complete branding (it doesn't say "Fanz" anywhere). The buyer receives their ticket from your brand, validates it at your event, coherent experience from end to end.

Do I need technical knowledge to use Fanz?

Not for normal use. Creating events, setting prices, viewing reports, sending emails: everything is intuitive without special training. For initial setup (own domain, branding), some technical setup may be needed, but Fanz's team supports you through the process. Once set up, daily operations are simple.

About Business Model

Does Fanz have a marketplace where I can appear?

No. Fanz is exclusively white label, not a public marketplace. Each organizer operates independently under their own brand. There is no "platform traffic" to discover you. You need to bring your audience (social media, ads, email, press). This is advantageous for those with an audience (more control) and disadvantageous for those relying on being discovered in a marketplace.

Does PlateaNet give me visibility with other platform buyers?

Potentially yes, being a marketplace. Buyers browsing PlateaNet for events can find yours. However, it also means your event competes for attention with other events in the same space. It’s a trade-off: potential visibility vs. brand and data control.

If I don't have my own audience, is PlateaNet suitable for me?

Possibly to start, if your only strategy is "to appear and wait to be found." But consider that organic marketplace traffic is generally lower compared to self-promotion. In the medium term, building your own audience (with Fanz retaining your base) gives you more control and better results than eternally relying on a marketplace.

About Costs and Value

Which is cheaper?

The correct question is not which is cheaper but which generates more value. A platform with a lower commission but converting 20% worse due to slow checkout and no remarketing could cost you more in lost sales. Fanz has tools that recover sales (auto remarketing), improve conversion (optimized checkout), and allow loyalty (own database). Total return is what matters, not just commission.

Is it worth paying more for AI tools?

It depends on your volume. If you sell 100 tickets per event and the automatic remarketing recovers 15%, that's 15 additional sales without effort. If your average ticket is $5,000, that's an extra $75,000. Is that worth more than the commission difference? Generally, yes. For small events, the impact is less; for high-volume operations, AI automation pays for itself.