Fanz vs TicketHoy: Real Feature Comparison in 2025

The Argentine ticketing market offers multiple options for event organizers. The comparison of Fanz vs TicketHoy emerges as one of the most frequent searches among producers, venues, and promoters looking to professionalize their ticket sales operation. Both platforms operate in Argentina, but their business models, technological architecture, and value propositions are radically different.

This comparison analyzes real and current functionalities in 2025, without speculation or future promises. The goal is to provide verifiable technical information that allows organizers to make informed decisions based on their specific needs. We will examine critical aspects such as platform model, brand control, data ownership, intelligent automation, payment integration, panel experience, and operational stability.

Platform Model: Real White Label vs Hybrid

The first structural difference in the Fanz vs TicketHoy comparison lies in the fundamental model of each platform. Fanz operates exclusively as a real white-label ticketing service: each organizer gets their own personalized domain (example: yourevent.com.ar) where the buyer never sees the Fanz brand. The platform integrates invisibly into the backend while the organizer's identity fully dominates the frontend.

TicketHoy offers a hybrid model: on one hand, it maintains its public marketplace where events coexist under tickethoy, and on the other hand, it allows organizers to sell under their own personalized domain. This duality provides flexibility: you can choose visibility in the marketplace or independence with your own domain according to your strategy.

What Real White Label Means in Ticketing

Real white label implies that the ticketing software operates completely invisible to the end buyer. Every visible element—from the URL to the design, confirmation emails, checkout, and post-event communications—exclusively carries the organizer's identity. The buyer perceives that they are buying directly from the event's official site, not a third-party platform.

This model differs substantially from cosmetic customizations where, despite being able to change colors or logos, the underlying structure still reveals the intermediary platform. Real white labeling builds brand value for the organizer, not for the technology provider.

Brand Control and Purchase Experience

In Fanz vs TicketHoy, brand control presents significant operational differences. Fanz allows each organizer to set up their own domain with total branding. The buyer accesses yourevent.com.ar, completes the purchase seeing exclusively the organizer's logo, and receives confirmation emails with the event's custom design. There is no public marketplace nor competition with other events in the same digital space.

TicketHoy operates with a hybrid model that combines its public marketplace with the ability to sell under an organizer's own domain. In the marketplace, events coexist under the TicketHoy brand and the buyer navigates within its ecosystem. In contrast, when the organizer uses their own domain, the purchase is made on an independent site with personalized branding, although certain operational elements—such as email templates, checkout structure, or footers—retain TicketHoy's presence, so it is not considered real white label.

The difference with Fanz becomes clear in terms of brand building. Fanz operates with 100% real white label, where the entire purchase flow is completely under the organizer's identity and the platform is invisible to the buyer. TicketHoy offers flexibility between visibility in the marketplace or own domain with partial branding, while Fanz is designed for organizers seeking absolute control of brand, experience, and long-term positioning.

Ownership and Management of Buyer Data

Data management represents perhaps the most strategic difference when we compare these Argentine ticketing platforms. Fanz guarantees total data ownership: every email, every contact, every transaction belongs 100% to the organizer who generated that information. Data export is unlimited, without restrictions or filters. More importantly: Fanz does not use an organizer's database to promote third-party events nor shares information between accounts.

This model of absolute ownership allows for direct remarketing strategies, community building, loyalty programs, and behavioral analysis impossible when an intermediary controls access to your audience. The accumulated value event after event remains with the organizer, not the platform.

TicketHoy, as a hybrid model with a marketplace, manages data under its platform policies. The organizer accesses information about their buyers according to established terms and conditions, but the marketplace architecture implies that certain information operates within the TicketHoy ecosystem. This model has advantages for cross-distribution between events but limits total autonomy over the most valuable asset: your customer base.

Intelligent Automation and Integrated Marketing

Automation represents a significant technical differentiator in Fanz vs TicketHoy. Fanz natively integrates three intelligent automation systems that operate 24/7 without human intervention:

Email marketing with AI segmentation: Fanz includes an email marketing engine directly in the panel, allowing the creation of automatic campaigns segmented by buying behavior, preferences, and historical engagement. The system learns patterns and suggests optimal segments for each campaign. It does not require external tools or complex integrations.

Automatic remarketing with smart bots: The most disruptive technology. AI bots detect abandoned carts and users with high purchase intent, triggering personalized recovery sequences. These bots operate continuously, generating additional sales without human operational load. The system learns from each interaction, optimizing messages and timing to maximize conversion.

24/7 integrated chatbot: Automatically responds to inquiries about availability, locations, payment methods, and event policies. It frees the support team from repetitive tasks while scaling response capacity without increasing costs.

TicketHoy offers more traditional marketing functionalities. Organizers can manage communications with buyers, but intelligent AI automation is not natively integrated into the platform. Remarketing strategies typically require external tools or manual processes.

This technological difference directly impacts conversion and operational efficiency. Organizers on Fanz report significant sales recovery thanks to automatic remarketing that operates while they sleep.

Payments and Accreditation: Direct Integration with Mercado Pago

The payment architecture reveals another structural difference when evaluating TicketHoy vs Fanz. Fanz integrates directly with Mercado Pago, allowing the organizer to charge to their own account without fund intermediation. The money from each sale is credited directly to the organizer according to Mercado Pago's standard times. There is no retention or processing by Fanz: the transaction flows directly organizer-buyer-Mercado Pago.

This direct payment architecture reduces operational complications, eliminates dependency on third-party payment policies, and provides total transparency. The organizer sees each transaction in real-time in their Mercado Pago account, without waiting for periodic settlements.

TicketHoy offers a more flexible scheme. The platform can process payments through its traditional system, or allow the organizer to connect their own Payway account, depending on the commercial agreement and configuration used. This means that, in certain cases, the organizer can receive money directly into their payment processor, while in others it operates under the TicketHoy settlement system. The choice between one modality or another determines the level of financial control that the organizer obtains.

For organizers who prioritize direct financial control and operational simplicity, Fanz's non-intermediated integration represents a significant advantage.

Organizer Panel and Operational Scalability

The administrative panel experience defines daily operational efficiency. Fanz built a modern, modular, and scalable panel designed specifically for professional ticketing operations. The adaptable interface allows each organizer to configure views according to specific needs. Real-time metrics show sales, user behavior, and campaign effectiveness without delay.

The modular architecture means that new features are integrated without disruptions or complex migrations. The panel consolidates email marketing, automatic remarketing, event management, access validation, and analytics in a single integrated environment. This consolidation reduces the learning curve and eliminates the need for multiple external tools.

TicketHoy offers a functional panel with industry-standard tools: event management, sales visualization, reports, and access control. It meets the fundamental needs of organizers with expectations of traditional functionalities.

The difference manifests in organizers managing complex operations: multiple simultaneous events, sophisticated marketing campaigns, or deep audience behavior analysis. The Fanz panel scales with operational complexity without requiring additional solutions.

Security and Operational Stability

Both platforms operate with robust infrastructure meeting industry security standards. TicketHoy, with a track record in the Argentine market, has demonstrated the capacity to manage events of various sizes with consistent operational stability.

Fanz implements enterprise-level security protocols with end-to-end encryption, real-time transaction validation, and redundant systems that ensure continuous availability. The scalable cloud architecture handles traffic peaks without performance degradation, critical during high-demand launches where every second of downtime represents lost sales.

Access validation via QR codes on both platforms prevents fraud and unauthorized entry, meeting the operational standards necessary for professional events.

In terms of stability, both platforms are reliable options for the Argentine market. The selection depends more on business model and specific functionalities than concerns about basic security.

Feature Comparison:

Use Cases: When to Choose Each Platform?

The Fanz vs TicketHoy comparison is not about “better” or “worse,” but about choosing the right model according to the organizer’s objectives.

TicketHoy is a valid option for:

• Organizers who want to combine marketplace with the possibility of own domain.

• Events seeking cross visibility within an already established ticketing ecosystem.

• Producers who prefer a traditional model with quick setup and industry standard tools.

• Organizations that do not need total white label or advanced AI automation.

Fanz is the superior option for:

• Professional producers seeking real white label and long-term brand building.

• Venues with continuous programming needing their own independent ticketing.

• Festivals and recurring events that prioritize loyalty and total ownership of their audience.

• Organizers requiring absolute control of data for remarketing and strategic growth.

• Teams that want intelligent automation (AI email marketing, 24/7 remarketing and integrated chatbot).

• Projects where owning the domain and total branding are non-negotiable conditions.

The AI automation technology of Fanz represents a critical differentiator for organizers seeking maximum operational efficiency. The automatic remarketing that recovers sales 24/7 and integrated email marketing transform the relationship with the audience from transactional to strategic.

Real Case: How Chauvin Transformed Its Operation by Migrating to Fanz

To understand the real impact of choosing the right platform, the case of Chauvin illustrates what happens when an organizer decides to invest in modern technology.

The Previous Situation

Chauvin operated with TicketHoy using Payway as a payment processor. The system worked, but it presented significant operational frictions:

• Slow Checkout: Payway required the buyer to manually enter all the digits of the physical card. Without stored cards, no digital wallet, no auto-complete.

• Manual Management: Without marketing automation or support, every task required human intervention.

• Outdated Panel: Industry-standard tools but without the agility or real-time metrics that professional operations demand.

The Migration to Fanz

Chauvin decided to migrate to Fanz seeking to completely modernize its technology stack. The changes were immediate:

Payments with Mercado Pago:

• Stored cards (the buyer does not re-enter data)

• Balance in Mercado Pago account

• Digital wallet

• Installments without interest

• QR and transfers

Complete Automation:

• AI email marketing segmenting audiences

• Automatic remarketing recovering carts 24/7

• Chatbot attending inquiries without human intervention

Modern Panel:

• Real-time metrics

• Agile event management

• Total data export

Measurable Results

The numbers speak for themselves:

The difference between manually entering 16 card digits versus buying with one click using a stored card is the difference between losing sales and closing them.

The Lesson: Investing vs. Saving

The Chauvin case debunks a common myth in the events industry: "cheap turns out expensive".

Many organizers choose platforms based on the lowest cost without considering:

• How many sales do you lose due to slow checkout?

• How much time do you spend on tasks that could be automated?

• How much is your database worth if you don't control it?

The mentality of "paying the least possible" creates false savings. A lower service charge does not compensate for:

• Lost conversions due to payment friction

• Team time on repetitive manual tasks

• Wasted remarketing opportunities

• Audience data that does not belong to you

The Correct Equation: Invest in tools that can double your sales over the months, not save pennies on technology that holds you back.

Testimonials from the Argentine Market

Professional organizers operating with Fanz consistently highlight three aspects: the total brand control projecting superior professionalism, the absolute data ownership allowing long-term strategies, and the intelligent automation generating additional sales without manual effort.

Theatrical producers particularly value operating under their own domain, eliminating dependency on third-party brands. Music festivals report that the automatic AI remarketing recovers significant sales from abandoned carts that would otherwise be lost.

Venues with continuous programming leverage total database ownership to build lasting relationships with their audience, converting occasional attendees into recurring patrons through strategic communication possible only when you completely control your data.

Frequently Asked Questions About Fanz vs TicketHoy

Can I sell tickets with my own domain on both platforms?

Yes, but they don’t work the same.
Fanz operates with real white label: your own domain is 100% independent (example: yourevent.com.ar) and the buyer never sees the Fanz brand at any point in the process.

TicketHoy, on the other hand, offers a hybrid model. You can sell within the tickethoy.com marketplace, or use an own domain that maintains your visual identity. However, even in own domain, the flow retains some elements of TicketHoy (checkout structure, emails, footer), therefore it is not considered complete white label.

Who owns the user data?

This is a super important question that few people ask and should be the first. In TicketHoy, as a marketplace, the database operates under its policies: you access your buyers' information according to what they allow you. In Fanz, the data is 100% yours without any restriction: every email, every name, every phone number completely belongs to you and you can export them whenever you want, as many times as you want. Fanz does not use your database to promote other events nor shares it with anyone. Why does it matter? Because your buyer base is your event business’s most valuable asset. If you run an annual festival and have 5,000 people who have already bought, that list is gold for the next year. With Fanz, that list is yours forever.

Which is easier to use for someone without technical knowledge?

Both platforms are accessible, but each with a different philosophy. TicketHoy is more traditional “plug and play”: you load your event, configure basic tickets, and start selling. It’s a simple and direct option for those who want to publish quickly without delving too much into customization or additional tools.

Fanz, on the other hand, offers a much more complete experience. Although it is a real white-label platform, you can have your ticketing fully operational—with own domain, design, branding, emails, tickets, and personalized web—in less than 30 minutes, thanks to a modern, intuitive panel and 24/7 support team assistance. The difference is that Fanz gives you access to more than 100 tools that do not exist in TicketHoy (custom emails, personalized tickets, 100% editable event web, automatic remarketing, intelligent chatbot, modular panel, automations, etc.). If you want to leverage all that extra power, obviously you’ll invest more time because there’s much more to configure, but the advantage is that in TicketHoy it’s not even possible. With Fanz, speed does not compete with professionalism: you can start in 30 minutes and, if needed, continue to improve and customize your ticketing with advanced tools that no other platform offers.

How do payments work on each platform?

In Fanz, each sale is credited directly to your Mercado Pago account without intermediation. The money flows from buyer to organizer following Mercado Pago’s standard times, without internal settlements or holds, which gives total financial control.

In TicketHoy, there are two modalities: TicketHoy's own processing, where the platform settles the funds according to its calendars and policies, and direct connection with the organizer's Payway account, allowing direct crediting into their payment processor.
The modality depends on the plan and configuration used.

Can I do email marketing or do I need to use another tool separately?

With TicketHoy, you need external tools like Mailchimp to communicate with your buyers. You export the database and work within another platform. Fanz integrates complete email marketing directly in the panel: you create campaigns, segment your audience (for example, "all who bought VIP" or "all from the north zone"), customize designs, and send, all without leaving the system. Most powerful: it has artificial intelligence that automatically suggests segments based on purchase behavior. This is not a "nice to have," it is critical: being able to easily and freely communicate with your base means more sales, better engagement, and more successful events.

What is automatic remarketing and why should it matter to me?

Automatic remarketing is a system that automatically recovers lost sales.
Imagine this: someone enters your sales site, selects 3 tickets, reaches the checkout, but gets distracted or is tired of entering the card, and leaves. That sale is lost, right? In TicketHoy, yes, it’s lost. In Fanz, you have AI bots that automatically detect when someone abandons the cart and send personalized messages to get them to complete the purchase. This works 24/7, even while you sleep. Organizers using Fanz report recovering between 15-30% of sales that would otherwise be lost. You don’t need to do anything manually: the system works by itself. For large events, this means thousands of additional pesos without effort.

Do I need to hire separate technical support, or do the platforms help me?

Both platforms offer support but with different approaches. TicketHoy provides industry-standard customer service: you contact them and they respond during their business hours. Fanz includes an integrated 24/7 artificial intelligence chatbot that automatically answers buyer inquiries (not yours): questions about availability, locations, payment methods, change policies. This is key because it frees up your team from answering the same thing 500 times. For your technical questions as an organizer, Fanz has specialized human support. The advantage of the chatbot is that you scale support without scaling costs: you can sell 100 or 10,000 tickets, and the chatbot serves everyone equally.

If I start with one platform, can I switch to the other later?

Yes, it is possible to migrate, but it’s not instantaneous. If you’re on TicketHoy and want to switch to Fanz, you can export your historical database (according to what TicketHoy allows) and import it into Fanz. The issue is that you lose the technical history of transactions and reports that were in TicketHoy. If you start with Fanz and want to leave, you take everything: complete database without restrictions, history, everything. That’s why it’s important to choose well from the beginning thinking in the medium term. If you know you will hold recurring events and want to build a serious brand, start directly with Fanz to avoid needing to migrate later.

What if my event is small? Is Fanz “too much” for me?

This is a very common question and the short answer is: no. Many people think that white label and advanced technology = only for massive events. Fanz works perfectly for small events precisely because it gives you professional tools that make you seem bigger than you are (in a good way). If you organize theater plays with 80 seats, having your own domain yourownplay.com.ar gives you credibility you wouldn’t have selling in a generic marketplace. And tools like automatic remarketing work just as well recovering 10 lost sales as 1,000. TicketHoy also works for small events, but you build less of your own brand from day one.

How do I validate tickets on the day of the event on both platforms?

Both platforms use the industry-standard system: QR codes. The buyer receives their ticket with a QR by email, you scan it with the validator app at the door, and that’s it. In that basic technical aspect, they are the same and work well. The difference is that with Fanz, even the confirmation email the buyer receives with the QR has your brand and design (it doesn’t say "TicketHoy" anywhere). For the buyer, the experience is seamless: they bought on your site, received an email from your event, arrived with their code. With TicketHoy, the email comes from their system. It’s a small detail but adds to the professional perception of your event.

Conclusion: Why Fanz Leads White-Label Ticketing in Argentina

The final comparison between these platforms shows two different approaches to understanding professional ticketing in Argentina. TicketHoy offers a hybrid model combining the visibility of its marketplace with the possibility of operating under an organizer’s own domain. This flexibility is useful for events looking for quick implementation, presence in an already consolidated ecosystem, and a payment flow that can function both through the platform and directly with Payway, depending on the chosen configuration. It is a practical solution for organizers who do not need total white label but do value a balance between distribution and personalization.

Fanz, on the other hand, is designed for those seeking absolute control: independent own domain, real white label in the entire flow (checkout, emails, communications), total data ownership, and a direct payment architecture without mediation via Mercado Pago. The intelligent automation technology—AI email marketing, 24/7 automatic remarketing, and integrated chatbot—turns the platform into a growth tool, not just a sales tool. For organizers thinking about building brand, fostering audience loyalty, and scaling their operation, Fanz represents the most robust option in the Argentine market.

For professional organizers who understand that each event builds an asset (their audience), who value total control of their brand, and who seek technology that works for them while they sleep, Fanz represents the natural evolution of Argentine ticketing. It’s not just about selling tickets: it’s about building your own ticket platform with world-class technology operating invisibly behind your brand.

The decision between both platforms boils down to one question: do you want to sell tickets on a third-party platform, or do you want to build your own professional ticketing service with technology that belongs to you? The answer defines not only your ticketing tool but your long-term brand-building strategy.

Discover how Fanz transforms your ticketing operation at fanz.com.ar